Johnny Depp’s Dior’s Sauvage advert banned over ‘racial insensitivity’

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Johnny Depp’s newest advert for Dior’s Sauvage cologne has been pulled by the model after it was accused of being racially insensitive to Native Individuals.

The video selling the £74 product, posted to social media on Friday, featured the Hollywood star strolling by a US desert adopted by the Native American dancer Canku One Star.

Depp can also be seen producing a guitar and enjoying a riff by guitarist Hyperlink Wray, who was a part of the Native American Shawnee group.

The advert obtained criticism on social media over its use of Native American symbols.

Others famous that to some Native American individuals the phrase sauvage, savage in English, is seen as a racial slur.

Depp, 56, has been the face of the French style home since 2015.

He was additionally adopted as an honorary member of the Comanche Nation whereas he was filming the 2013 adaptation of The Lone Ranger, through which he performs a Native American.

A spokeswoman for Dior confirmed that the advert had been faraway from all platforms.


She additionally mentioned Dior had consulted the advocacy group Individuals for Indian Alternative whereas producing the advert.

She mentioned: “The Home of Dior needs to handle the sturdy response to the trailer of the brand new marketing campaign of the Sauvage perfume that includes a Native American artist performing a standard Fancy dance.

“This marketing campaign was impressed by the deep and wealthy Native American tradition which the Home of Dior holds in highest regard.

“To make sure accuracy and inclusion the Home of Dior works intently with Native American consultants, artists, writers and dancers in addition to the Individuals for Indian Alternative.

“The Home of Dior has a long-standing dedication in opposition to racism or any sort of discrimination and can proceed to work with and proudly assist organisations which combat in opposition to these burdens.”

Depp’s representatives have been contacted for remark.

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