LONDON: The Arizona Muse model urged the fashion industry to be more environmentally sustainable and use its power to help combat climate change, while joining forces with the Extinction Rebellion campaign group before London Fashion Week.
The London event will launch on Friday, the second stage of a month-long catwalk season spanning New York, Milan and Paris. Muse, 31, has made a video for Extinction Rebellion and they both want to use the programs to raise awareness.
For large record labels, sustainability is an increasingly prominent issue, as they seek to promote their environmental credentials for more carbon conscious consumers, but Muse said more actions were needed and faster.
The American model, who worked for Chanel, Estée Lauder, Prada, Louis Vuitton and Yves Saint Laurent, said she felt the daily climate crisis.
“We are in a shocking situation and we need to feel the shock,” he told Reuters.
She wants fashion to reduce its environmental impact and shout about climate change to help change people’s behavior.
“That’s what I love about being fashionable: this industry can completely change people’s minds overnight. We have that power to do that,” he said, adding that sustainable clothing didn’t have to be “rough” and “brown”.
“We need to harness that power and change the perception of what sustainable fashion is,” he said.
Climate activism has become a feature of British capital fashion week in the past 12 months, with Rebellion of Extinction activists trying to use protests like sticking to the doors to try to draw attention to the impact of the clothing industry in the environment.
The fashion industry accounts for 8-10% of global carbon emissions, more than all international flights and sea shipments combined, according to the UN Environment Program.
For example, says the UN, textile dyeing is the second largest water pollutant worldwide and about 2,000 gallons of water are needed to make a pair of typical jeans.
Every second, the equivalent of a textile garbage truck is added or burned, he adds.
Muse said he loved fashion events, but they needed to redirect their energy towards sustainability.
“I personally don’t want fashion week to go. I think it’s an incredible moment that we can use to educate and inspire,” he said.