Guardian Australia’s audience increased 104% in March, making it the fourth most popular news site in the country with 11.6 million readers.
The global Covid-19 pandemic has seen a a surge in traffic to news websites, with the Australian Guardian experiencing the biggest surge in the Australian market.
Guardian Australia doubled its unique viewers in March and moved from seventh to fourth place, according to Nielsen’s digital content ranking.
Coronavirus reporting, which includes the two most popular pages on the site – daily liveblogs and data trackers, has raised Australia’s Guardian ranking ahead of the Daily Mail (fifth), Nine.com.au (sixth) and Sydney Morning Herald (seventh).
Lenore Taylor, editor of the Australian Guardian, said that the extraordinary growth in viewers showed a high level of trust.
“I am proud and pleased that 11.6 million Australians have put their trust in Australian Guardian journalism at this time,” Taylor said.
“Our Australian editorial team, and Guardian journalists around the world, deliver unique news, based on facts and comments and sharp analysis to inform and explain the events we all experience.
“I also want to thank our Australian Guardian readers, who have provided so much support and encouragement in the seven years since we were launched here, and who have now made us the fourth most read news site in the country.”
ABC News reports 15 million unique readers, up from 9.9 million in February, and has maintained its top position for three months, knocking news.com.au from number one.
News.com.au is ranked second with a unique audience of 12.3 million, followed by 7NEWS with 11.8 million.
Australia is the 10th and the Daily Telegraph and the Herald Sun are not in the top 10.
Dan Stinton, managing director of Guardian Australia, said nearly half the country read Guardian Australia last month and that it was a reader who was deeply involved with his journalism.
“Our reach is now greater than almost all other advertising platforms – including most free television shows – and we believe our readers trust us more than someone who watches Married at First Sight or re-runs the old finals on foot. “Stinton said.
While publishers enjoy a record growth in lost advertising revenue because consumer spending has shown sharp contracts widespread cuts in the media industry that are already under pressure.
In January, the Australian Guardian reached a record 6.5 million Australians after the country’s forest fires, floods and climate crisis.
Launched in May 2013, Guardian Australia has four bureaus located in Sydney, Melbourne, Brisbane and Canberra and is also part of Guardian’s 24-hour global news operation, which helps cover the latest international news in all parts of the world.
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