Peugeot plans ‘sustainable sales growth’ in Australia through electrification | Instant News

The French lion brand sees electrification as a step forward in Australia.

Peugeot, through its local distributor Inchcape, is looking to increase sales in Australia through the launch of a two-stage plug-in electric and hybrid electric vehicle.

The first step is to launch a plug-in all-wheel-drive hybrid Peugeot 3008 SUV (below) in mid-2021. Likely to be followed by all-electric Peugeot 208 cities hatch towards the end of 2022.

Talk with CarAdvice at the All-new launch in Australia Peugeot 2008 Small SUV, Kate Gillis – newly appointed general manager for the Peugeot and Citroen brands in Australia – confirmed the two-stage plan.

“Peugeot’s reputation for innovation sees it positioned to lead the way with all-electric vehicle offerings in the light car segment,” said Gillis.

“While still under study, the Peugeot 208 (below) looks like an ideal candidate. What we can confirm, however, is the introduction of a plug-in hybrid version of our most popular SUV, in mid-2021.”

When asked if the new Peugeot 208 would come exclusively as an electric vehicle, or if a regular petrol-engined version would also join, Gillis said “a decision has not been made”.

Apart from thrilling the product line, Gillis said Peugeot has a bright future in the Australian market. The brand plans to grow sustainably over time, focusing on the customer experience, not on the fast.

“Our plan is to grow the brand in a sustainable manner, by retaining our core Australian middle-aged customer demographic, and attracting a new, younger demographic with a unique level of customer service,” said Gillis.

“We see a future electrified range putting us in the best position to speak to the new demographic.”

Peugeot sold 1,555 vehicles nationwide in September, down 12.9 percent from a year ago.

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