Australian Football expands the rebel partnership as Westfield Matildas prepares for Germany | Instant News


Football Australia is proud to announce that it has signed an expanded and extended multi-year partnership with Rebels, Australia’s largest sports retailer, to support the growth of women’s and grassroots football across the country.

With Westfield Matildas currently in Europe preparing to play international friendlies against Germany and the Netherlands this month, the rebels have signed a contract to become official partners of Football Australia and Westfield Matildas until 2024.

This partnership is in line with the rebel’s core business of encouraging Australians to lead a healthy and active lifestyle through the sport they enjoy most and supports Football Australia’s mission to achieve gender equality in football participation by 2027.

As part of the partnership, Football Australia and the rebels will align initiatives aimed at encouraging and inspiring women to play soccer, as Football Australia seeks to win over 400,000 new female entrants over the next six years.

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Using the ‘Sport is Calling’ platform, the rebels will encourage women and girls to unlock the health and social benefits of wearing a pair of football boots for the first time, while also inspiring ambitious players to achieve their best by highlighting Westfield Matildas’ training regime.

The partnership, which extends to Football Australia’s MiniRoos program, will also include a content strategy aimed at bringing football fans and rebel subscribers closer to the action, and will offer exclusive, no-money-buying opportunities for active rebel members.

Rebel Customer & Marketing General Manager, Jennifer Gulliver, said: “The rebels are passionate about supporting women’s sports and women’s football and sponsoring Australia’s most beloved team at Westfield Matildas is something the entire organization supports. We can’t wait to inspire the next generation of girls in the years to come, and maybe help some people fulfill their dreams of becoming the future Westfield Matilda. “

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The rebel managing director, Gary Williams, added: “In just two days, Westfield Matildas will return to international action for the first time since March 2020, which will inspire thousands of girls and boys across the Australian football family who are getting ready. to play this game at community and grassroots levels throughout 2021. This unique time only adds to our passion for continuing to support football in Australia. “

“With our ‘Sport is Calling’ mantra, the rebels are committed to increasing sporting participation across the country, and this partnership with Football Australia will open up exciting opportunities and offers for rebel football fans via online, in-store and in-stage experiences. “

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Football Australia’s Chief Executive Officer, James Johnson, is delighted to have the continued support of the rebels, a company with a significant national footprint.

We are delighted to have another corporate partner for Football Australia who believes in our long-term vision for the sport, including the enormous potential that exists in the women’s and community space, ”said Johnson.

“Rebels have been long-term football partners in Australia, and as Australia’s largest sports retailer, are well positioned to help football produce positive results across the country. As the national governing body, Football Australia seeks to work with organizations that will proactively help us increase the growth of football. “

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Fans can keep up with the latest developments with exclusive rebel football offers and content through @rebelfootball Instagram account.

To celebrate the partnership, and the upcoming Westfield Matildas games in Germany and the Netherlands, the rebels are encouraging fans to support the green and gold game and join #thehomeoffootball.

Australia’s matches against Germany and the Netherlands will be broadcast live in Australia on FOX SPORTS, Kayo, ABC TV and My Football Live App.

Germany v Westfield Matildas

Sunday, April 11, 2021
Venue: Brita-Arena Wiesbaden, Wiesbaden
Kick Off: 12:05 (AEST)
Broadcast: Live on FOX SPORTS, Kayo, ABC TV and the My Football Live App

Please note that all dates & times listed are AEST. Kick-off in Germany on Saturday, April 10, 2021 at 16.05 local time.

The Netherlands v Westfield Matildas

Wednesday, April 14, 2021
Venue: NEC Stadium, Nijmegen
Kick Off: 2:30 am (AEST)
Broadcast: Live on FOX SPORTS, Kayo, ABC TV and the My Football Live App

Please note that all dates & times listed are AEST. Kick-off in the Netherlands will take place on Tuesday, April 13, 2021 at 18.30 local time.

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