The Australian A2P SMS market is expected to reach US $ 470.5 Million in 2018 and is expected to grow at a CAGR of 6.8% over the 2018 forecast period | Instant News


New York, 12 May 2020 (GLOBE NEWSWIRE) – Reportlinker.com announces the release of the report “Australian A2P SMS Market until 2027 – Country Analysis and Forecast by Type; Business Model; Application; and End Users” – https://www.reportlinker.com/p05862077/?utm_source=GNW
Because mobile penetration is almost the same as that of the Australian population, it is very important to use cellphones as a communication tool for maximum Return on Investment (ROI) for marketing strategies. Penetration of current cellular telephone customers in Australia is around 85% and is expected to reach 100% in the coming years. SMS has the potential to reach customers even in remote areas where there is no internet connection and ultimately becomes the easiest mode of communication with customers, and this factor is an important driver for the Australian A2P SMS market. As such, this has an impact on the growth of the Australian SMS A2P market in the current scenario.

The main trend that will affect the Australian A2P SMS market in the coming years is the creation of a business-as-a-service (BaaS) platform by A2P messaging vendors in the forecast period. This factor is expected to increase the Australian A2P SMS market.

Specific A2P SMS companies have the capacity to bring technology and business models to operators in a partnership that allows operators to deploy A2P SMS platforms without CAPEX or OPEX and immediately begin to enjoy the benefits of SMS A2P. In this arrangement, the provider platform not only pays attention to technology but also the integration and maintenance of the platform and customer support.

Despite the opportunities given to them, operators are sometimes unable to take advantage of A2P SMS, which is expected to be a trend factor that impacts the growth of the Australian A2P SMS market.

The Australian A2P SMS market by type is segmented into traditional & managed messaging services and cloud API messaging platforms. The traditional & managed messaging service market is developing with the highest growth rates.

The marketing and communication strategies adopted by various business development executives have witnessed a paradigm shift lately. Increasing smartphone and cell phone penetration across Australia has encouraged strategists from various organizations to increase the power of SMS.

Furthermore, significant improvements in banking, health and retail and mobile-based e-commerce transaction services have been witnessed in recent years in Australia. As competition increases, service providers tend to add value to the assistance of their customers by offering a variety of services.

Providing direct updates on the location of shipments, credit and debit messages from bank accounts, health-related warnings, and direct status updates about the current location of vehicles are some of the applications that have witnessed an exponential increase in the use of the A2P SMS platform, are the main drivers driving the SMS market growth Australian A2P. However, illegal SIM farming that threatens income for A2P players may be a detaining factor for market growth. some fraudsters have been able to target cellular customers by using the latest method called the SIM (Subscriber Identification Module) farm, which is a computer-based system consisting of SIM card bundles. Because gray route problems can be solved using firewalls, spammers and fraudsters use alternative routes called SIM farms.

The extraordinary increase in the number of mobile subscribers in the last decade and period has witnessed an explosion of telecommunications in Australia. Because cell phone penetration is almost the same as that of the Australian population, it is very important to use cell phones as a communication tool for maximum investment return (ROI) for marketing strategies.

Penetration of current cellphone customers in Australia is around 85% and is expected to reach 100% in the next few years. SM has the potential to reach customers even in remote areas where there is no internet connection and ultimately becomes the easiest. communication mode with customers.

As such, propose the Australian A2P SMS market in the forecast period.

The overall Australian A2P SMS market size has been reduced by using primary and secondary sources. The research process begins with complete secondary research using internal and external sources to obtain qualitative and quantitative information related to the Australian A2P SMS market.

Also, several primary interviews were conducted with industry participants and commentators to validate the data and analysis. Participants who normally take part in the process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders who specialize in A2P Australia SMS Market.
Read the full report: https://www.reportlinker.com/p05862077/?utm_source=GNW

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