Riot Games announced Thursday that telecom company Brazillian Oi is sponsoring First Strike Rate tournament in Brazil, that is League of Legends (LoL) 2020 World Championship Finals, and Prêmio CBLoL, a ceremony honoring the best players of the Brazilian Championship League of Legends (CBLoL). Oi will also appear as one of the supporters of All Stars, an event that brings back the best players from the competitive LoL 2020 scene for an exhibition tournament.
Oi also recently confirmed as main sponsor of the 2020 Brazilian Esports Awards for the third consecutive year, another award ceremony for the local esports scene. In April, Bruno Cremona, Manager of Sponsorships and Corporate Events notified The Esports Observer that his party is paying attention to the esports audience, but has not revealed what the company’s next steps will be.
The company will promote its product Oi Fibra at these events, and Riot Games hopes to have a long-term relationship with the new sponsor. It is relevant to show that Riot has recently announced an approved team for the CBLoL franchise and Vivo Keyd, which carries the Oi competitor brand to its name, is not one of them. Esports observers asked Riot about this subject but were not answered by the publication of this article.
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