Rappi’s new selling modalities are little known in Brazil, but are quite popular and strong in China, where consumers can take part in live product demonstrations via the app and, if they decide to buy, simply press the button at the bottom of the screen. to order on time, bringing together buyers and sellers especially during a pandemic.
“We also want to popularize this trend here, by offering a more humane and social form of consumption and content that helps partner brands sell,” said Julia Canalini, Entertainment Manager at Rappi.
The most interesting thing is this integration, which strives to clarify the doubts of the user before buying something all the time and is always quick to give what he gets. To use the new feature, simply open the Rappi app and tap the Rappi Entertainment button and head to the Live Events area.
Live Shopping will work the same as YouTube, allowing you to add a reminder to get a notification when the event starts. Speaking of events, some are already scheduled for Black Friday, such as the Polishop live, which will take place during the last week of November and 30 October, 4 and 6 November, every 2 pm Brasilia time.
Other attractions include recipes handed out by Chef Bravo Gianni every Saturday and Brazil Immersive Fashion Week, November 7-12, where topics such as fashion and digital design will be discussed with foreign companies and experts. from this sector.
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