Sony Music Brazil launches a new program to drive digital transformation in the Brazilian music industry | Instant News

Sony Music Brazil will work with a number of companies in Brazilian development and start a community to explore how technology can accelerate the growth in music consumption Brazil. A key area of ​​focus will be identifying AI and ML-enabled music solutions that can support better artist career development and fan experiences, and develop approaches to help further implement those solutions.

In business, Sony Music Brazil is also expanding education and internal adoption of AI and ML solutions, using learning tools such as Brainstorm and LinkedIn Learning to collaborate virtually.

The winners of the Sony Music Brazil ‘code / stage’ hackathon are announced

That Digital Accelerator Program starting with the launch of the Sony Music Brazil hackathon challenge – code / stage – the first hackathon of a major music company ever held Brazil. With a focus on more advanced ideas for new musical instruments and experiences powered by AI and ML, code / stage brings together over 300 participants working in areas such as marketing, design / UX and engineering / development, retail and business development, which worked with a team of 30 experienced mentors from Sony Music Brazil for two intensive days.

Participants created more than 30 projects during the Hackathon with three winning projects announced today:

Feel the music – A project that seeks to allow deaf people to enjoy music. AI identifies the rhythm of the music track and translates it into vibrations from the user’s smartphone. As a result, the deaf can feel the vibrations of the song and immerse themselves in the music.

AVAI (Audio Visual AI) – A project that leverages AI to help consumers match music playlists to specific images. With just one picture entry, music lovers can enjoy playlists tailored to the moment reflected in the image, providing music that is in tune with the user’s mood.

Filtr Hit – A project that accelerates music consumption through ML, by helping artists spark more interaction and engagement with fans through various challenges as consumers use Sony Music Brazil’s repertoire in their social media videos.

Apart from receiving prizes, the winners will also work with the Sony Music Brazil team to develop their projects for real-world applications.

Sony Music Brazil is planning more collaborations with the country’s tech community through more hackathons, knowledge-sharing panel discussions and discussions, and exploring initiatives that build the digital skills of young people especially from disadvantaged backgrounds.

“We are pleased to announce the launch of our new Digital Accelerator Program as we work to use digital innovation to help further expand commercial reach and opportunities for artists and give artists more transparency and ownership of their own data,” said Paulo Junqueiro, Managing Director, Sony Music Brazil. “By deepening our partnership and engagement with the vibrant Brazilian developer and start-up community, we want to provide more connections between music lovers and artists and help artists expand their reach to new audiences.”

SOURCE Sony Music Brasil


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