Brazilian companies are becoming increasingly relevant among the main vendors active in the corporate IT sector, according to a new study.
Local technology firms represent nearly half (42%) of the leadership in the technology market in 2020 in Brazil, while 58% of the market is dominated by international firms, notes a study by TGT Consult, a consulting body of research firm Information Services Group (ISG).
The number of Brazilian tech businesses occupying leading positions in the ISG Provider Lens report has grown by 75%, compared to 2019, the consulting firm noted. The survey also revealed that a growing number of Brazilian companies are appearing in reports for the first time. In the past year, that number has more than doubled.
“Our data shows that there is an evolution of local companies in the technology market. They are already competing in several segments with major international players and increasing. [increasing market share] in services and products related to digital transformation “, said Maurício Ohtani, researcher at ISG.
In addition, ISG notes that findings from its study over the past 3 years indicate that Brazilian IT companies can now be placed alongside large multinational players.
“Resilience and talent are the main characteristics I can choose to justify this growth [of Brazilian IT providers]. Most of them use data, a variety of resources, and relationships that focus on partnerships, “Ohtani explained.
The study is based on an analysis of all providers who followed the ISG Provider Lens study in Brazil, in which a total of 282 companies were evaluated during 2020. Of these, 107 were placed as leaders in 98 quadrants.
According to the research, the segments where the fastest growth can be seen among Brazilian tech companies in 2020 are all cloud related, as the Covid-19 pandemic is accelerating the adoption of premise services by user organizations, with more vendors looking to serve them. Request.
With regard to the public cloud in particular, the ISG study observed significant growth in Brazilian companies in the “product challenger” quadrant for managed services and transformation on large accounts. The presence of local companies is also increasing in the leader quadrant of transformation services.
In the private cloud, national companies active in managed hosting and colocation services are also seeing an increase, according to ISG. Local vendors also grow in customer experience, mobility support, and agile development.
Tech companies in Brazil will move towards recovery in 2021, with cloud computing, analytics, and security being the top three areas of investment for buyers, according to a separate study by analyst firm IDC.
According to the IDC study, IT spending in Brazil in the pre-Covid 19 scenario had enjoyed a 6% growth. For 2021, IDC’s prediction of pre-pandemic growth surpassed 9% and has readjusted to 6.8%.
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