Francisco Costa has always been a pioneer. For 13 years as creative director of women’s clothing at Calvin Klein, this Brazilian designer defines a minimalist aesthetic that swept the fashion world in the early 2000s. And long before sustainability was the most popular thing, it produced collections of dead stock threads and clothing that could turn into flat objects to take up less space for shipping and reduce the carbon footprint.
Shortly before leaving Calvin Klein in 2016, the art enthusiast was inspired by Piero Manzoni Merde d’Artiste (Artis’s Damn) a collection of 90 cans with simple labels and – supposedly – each containing 30 grams of stool to create the concept of beauty packaging. That initial idea soon developed into a concept that will become Costa Brazil, a clean luxury beauty line launched in December 2018 and only available in Hong Kong.
“I want to make something unique with a strong Brazilian DNA, with a focus on authentic native materials found in the Amazon and create a unique balance between nature, beauty and conservation,” Costa said. “Growing up in Brazil gave me an appreciation inherent in nature and an understanding of the beauty of simplicity. In Brazil we celebrate ease, happiness. We embrace sensual rather than sexual. In Rio, there are ways to greet people: ‘E ai, belleza?’Which means‘ Are they all beautiful? ’
“I returned to Brazil when I was at the initial stage of developing my brand and made my first trip – of many – to Amazon. This is where everything is clicked; the harmony of nature and the smooth and perfect Earth as the essence of beauty. “
In fact, Costa felt attracted to the Amazon as soon as he left Calvin Klein. In the rainforest he learns about native herbs and traditional healing rituals. He met with members of the Yawanawá tribe, explored the open market in Belem do Pará, and worked with chemists and botanists in a small laboratory in the state of Rio Grande do Norte. All this led Costa and his team to discover an “exclusive beauty trinity” that now reinforces every product in its concise collection.
“I have a very different brand concept, which changes as soon as we find the three ingredients that make up our Complex Forest, two of which have never been brought to the market for skin care or cosmetic use,” Costa said.
The first ingredient he found – which was still his favorite – was breu, aromatic resins taken from almacega trees and considered sacred by the Yawanawá tribe. “It’s not like anything you’ve ever kissed or experienced,” said Costa, who suggests burning breu’s raw chunks to improve peace of mind, balance the sixth chakra and restore harmony to a room.
While breu delivering Costa Brazilian products with their charming scents, rich and cacay provides a variety of powerful skin care benefits. Rich, a powerful antioxidant that is harvested exclusively for the brand of the sapucaia tree, has long been considered a super food in South America because of its mixture of essential fatty acids and rich vitamin content. It is also a key ingredient in Rich Anti-Aging Face Oil and Rich Jungle Firming Body Oil, both of which work to improve skin hydration, texture, firmness and light.
CacayMeanwhile, it is a vitamin-rich oil and a natural source of retinol which reduces the appearance of aging, fine lines and other environmental stressors. It also provides plenty of hydration in the Costa Brazil Body Cream together murumuru butter and Brazil nuts and tucuma– Seed oil.
In accordance with the founding philosophy that “the spirit of beauty cannot be separated from the health of the Earth”, most of the material is harvested wildly to ensure that no trees are cut down in the process, and packaging is made with sustainable, recyclable, and biodegradable materials. if possible. All Brazilian Costa products are also vegan and free of parabens, phthalates, PEGs, silicones, sulfates, gluten, glycols, mineral oils, and artificial dyes.
This brand is certainly much different from the beginning, with Costa’s formulation of Manzoni Merde d’Artiste, and this seems to be just the beginning. “It’s nice to see the impact we already have – there are communities in the eastern Amazon who now work full time to harvest cacay plants for us, “Costa said.
“I try to create a business with a long life, a slow feeling of luxury. I take the time to consider each element, and if it means delaying product launches to ensure we can track the origin and method of sourcing our ingredients, or find the perfect custom packaging that is beautiful, functional, and inherently good for the Earth, then I know I’m doing my job. There are many natural ingredients that have not been tested and excavated; we will see how we can continue to create impactful products that benefit local people, while preserving the abundance of the Earth. “
Costa Brazil can be ordered online through cultbeauty.co.uk
The story originally appeared in Prestige Online Hong Kong.
to request modification Contact us at Here or [email protected]