Category Archives: Fashion

Fashion hits and miss for April 2021 | Gallery | Instant News

By Megan Riedlinger
5:15 PM PDT, April 14, 2021

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Theater curtains cover the entrance of Tokyo fashion store The Playhouse | Instant News

Architectural studio Project Pan and Haruki Oku Design has renovated fashion store in Tokyo use movable blinds and swiveling walls to create customizable retail and event spaces.

Renamed The Playhouse, building for Recap clothing store at Aoyama the district is directly informed by theaters with dramatic facades animated by moving curtains.

Top image: a three-story building located in Aoyama. Above: a large curtain hangs over the main atrium

Based in London Project Pan work with local studios Haruki Oku designs to renovate a three-story building, where all elements of the interior are removed to create a flexible space.

“We basically removed all the existing interior elements to simplify the space to have one large open space where movable walls can fit in,” Pan Projects co-founder Kazumasa Takada told Dezeen.

Curtains in a Tokyo fashion shop
This helps turn the shop into an event space

Designed to be the entrance area and performance space for 50 people, The Playhouse’s atrium is designed as a flying tower – a large, open volume that sits above the theater stage and holds its rigging system.

It is wrapped in large, movable blinds that are hung from an aluminum frame suspended from the ceiling beams, using cables connected to a winch hidden behind the ceiling.

The stage inside a Tokyo fashion shop
The shop also hosts music events and fashion shows in the space

The ground floor is designed not only for the sale of goods but also to accommodate various events such as workshops, music events and fashion shows, said Takada.

“This moving curtain transforms the entrance area into a temporal performance stage that can accommodate up to 50 spectators,” he added.

“The blinds stay open when the store provides regular service, but will be open when there is an ongoing event.”

Metal coated plywood walls
A rotating wall divides the ground and the first floor

Outside the entrance, the ground floor is divided into sections by a number of movable rotating walls made of plywood covered in aluminum, copper and brass. It is actuated using a rotating shaft fixed to a ceiling rail.

Along with the drapes hung from the ceiling, this creates a pop-up shop for the brand that takes up space within the Vulcanize shop every month.

Cafe at The Playhouse
A staircase leads from the ground floor to the first floor foyer

A staircase in the center of the room leads to the first floor, where the foyer serves as the store’s permanent brand display area.

This floor also has a VIP room, a bar and a number of small meeting rooms.

A foyer room in a Tokyo fashion store
The first floor has a permanent brand space

Above the fashion shop, on the second floor is an event hall used by companies that make custom weddings.

“The two clients collaborated closely to organize events and workshops using the entire building,” Takada explained.

Event space on the second floor of The Playhouse
An event space is on the second floor

The idea of ​​referencing theater and performance when designing interiors stems from a desire to look back on the shopping experience previously found in Aoyama, which was once the “mecca of street culture”.

“What inspires us is a radical shift in the shopping experience where online shopping is becoming more popular due to the pandemic,” said Takada.

“This rapid shift shows that sales of goods are not entirely dependent on physical stores but are happening online.”

Pan Projects designs for the Ayoama fashion store
The Playhouse was designed as a nod to Aoyama’s cultural past

“We analyzed this change with the client and decided to make the physical store a cultural venue where customers can better understand the brand culture through various events,” he added.

Other recent Tokyo store designs include The Hermès shop is designed to evoke aspects of Japanese nature and culture and a Louis Vuitton store in Ginza that is draped in a corrugated pearlescent facade.

Photography by Kenji Seo.

Project credit:

Lead architect: Pan Project: Yuriko Yagi, Kazumasa Takada
Haruki Oku Design: Haruki Oku
Textile design: Onder de Linde Studio
Client: Crazy, Inc. and BLBG, Inc
Construction and factory: Accamplish Co., Ltd. and Relive Co., Ltd

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World Smart Fabric in Fashion and Entertainment Industry until 2026 | Instant News

Dublin, April 14, 2021 (GLOBE NEWSWIRE) – The “Smart Fabric in the Fashion and Entertainment Market – Growth, Trends, Impact of COVID-19, and Forecasts (2021 – 2026)” report has been added to offering.

Smart fabrics in the fashion and entertainment market are expected to record a CAGR of 31.29% over the forecast period (2021-2026).

The smart fabric market in the fashion and entertainment industry is mainly driven through innovation by designers to develop new and attractive clothes, integrated with useful technical architectures, capable of transmitting information.

The ever increasing use of electronic devices in our daily lives is driving the smart cloth market. The ease of use of smart fabrics and the integration of electronic devices in textiles, make them an integrated device for use as simple fabrics, which further contributes to the growth of the smart cloth market.

For example, a certain kind of smart fabric being developed at the University of Washington paved the way for a jacket that could hold an invisible passcode and open the door to an associated apartment or office.

In addition, rapid developments in nanotechnology, developments in polymers, and low power consuming wireless sensors have changed the market landscape.

The convergence of the internet of things, 3D printing and nanotechnology creates huge opportunities for the fashion and entertainment industry. With the increasing number of products that integrate sensors to generate and respond to data and perform multiple functions, the market is expected to grow even further.

Main Market Trends

Adoption of Wearable Tools to Drive Market Growth

  • Connected wearables are booming around the world, as a growing trend is to move data analytics and communications from smartphones, straight to the body. More and more technologists are using a combination of sensors, machine learning and Big Data analytics to provide consumers with more data about their bodies and lives than ever before. This burgeoning field of electronic products will have a dramatic impact on human-computer interactions.
  • Wearable technology has always been a concern of academia and the computer industry. For example, international tech giants, such as Google and Apple, have drastically increased their investment in wearables, extending into the fashion design field.
  • For example, Nike and Google have jointly launched a new sports shoe that can track real-time user footprints from Google Earth. Wearing this pair of shoes can check the route of movement at any time, and collect massive movement data that can be used for analysis.

North America Occupies Largest Market Share

  • Due to the region’s growing electronics market, North America is a leading player in smart fabrics in the fashion and entertainment market.
  • North America leads the smart fabric market, demonstrating controlled responsiveness amid a changing environment. The growing preference for automated and sophisticated machines and gadgets by modern customers is driving the demand for piezoelectric devices in the region.
  • The presence of highly knowledgeable and enthusiastic consumers in the region further assists major producers to release various innovative and experimental products to the market.
  • In addition, the presence of leading market players, such as Du Pont, Textronics Inc., and Sensoria Inc., in the United States, contributed significantly to the development of the markets studied.

Competitive Landscape

The smart fabric in the fashion and entertainment market is fiercely competitive, with the presence of many players. The market is lightly concentrated and the main strategy adopted by the major players is product innovation. The main players in the market are AIQ Smart Clothing Inc., EL Du Pont De Nemours and Company, Outlast Technologies LLC, Schoeller Technologies AG, and others.

  • Jan 2018: Twinery MAS launches Nova, a high-visibility jacket with on-demand lighting. This flexible, lightweight jacket is designed to be an essential addition to any outdoor enthusiast’s wardrobe. Nova features patent pending LightGuide technology embedded in the fabric, and activated on demand, to illuminate people and ensure high-visibility protection for up to eight hours. A person wearing a Nova jacket will be visible from 450 feet away, which is nearly three football fields long.

Reasons to Purchase this report:

  • Market forecast (ME) sheet in Excel format
  • 3 months of analyst support

Main Topics Covered:

1.1 Studying the Work
1.2 Assumption Study
1.3 Scope of Study



4.1 Overview of the Market
4.2 Introduction to Market Drivers and Barriers
4.3 Market Movers
4.3.1 Miniaturization of Electronic Components that Affect Market Growth
4.3.2 Increasing the Use of Wearable Electronics That Drives the Popularity of Smart Fabrics in Fashion and Entertainment
4.3.3 Rapid Growth of Cheap Smart Wireless Sensor Networks
4.4 Market Limits
4.4.1 Very High Implementation Costs
4.5 Value Chain Analysis
4.6 Industry Attractiveness – Porter’s Five Forces Analysis
4.6.1 Threat of New Arrivals
4.6.2 Bargaining Power of Buyers / Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Competition

5.1 Based on Product Type
5.1.1 Passive Smart Textiles
5.1.2 Smart Active Textile
5.1.3 Ultra Smart Textiles
5.2 Based on Material
5.2.1 Color Change
5.2.2 Light Emitting
5.2.3 Temperature Change
5.2.4 Other Materials
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East & Africa

6.1 Company Profile
6.1.1 AIQ Smart Clothing Inc.
6.1.2 EL Du Pont De Nemours and Company
6.1.3 Clothing Plus Ltd.
6.1.4 Gentherm Incorporated
6.1.5 Interactive Apparel AG
6.1.6 Longer Life of Technologies LLC
6.1.7 Schoeller Technologies AG.
6.1.8 Sensoria Inc.
6.1.9 Textronics Inc.
6.1.10 Intelligent Textiles Limited
6.1.11 Bebop Sensor Inc.



For more information on this report visit



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8 Accessory Trends from Spring 2022’s Bridal Fashion Week Collection | Instant News

While we love to see dresses take to the runway every season, there are other elements of Bridal Fashion Week we love: the accessories! From headdresses to headscarves, there are tons of accessory trends we roll out this season, and of course, we share the most amazing trends with you.

The Spring 2022 collection does boast some of our favorite accessories from last season like headbands and bridal gloves, proving that these details can stand the test of time. But the designers also give new accessories to try. Not a veil? Try a light robe instead. Want to enhance your bridal appearance? Consider this a sign to wear a belt.

Up front, 8 bridal accessories that we saw on Virtual runway spring 2022 to give the perfect finishing touch to your wedding day look.

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Local design students work closely with clothing companies in the fashion line | Instant News

CLEAN WATER (WQOW) – What once seemed like an out of reach dream for a UW-Stout student is now becoming a reality, as her fashion designs are shipped all over the world.

“I was seven years old when I realized I wanted to be in fashion. It was always out of my reach. It was like, ‘it’s just something people say, it doesn’t really happen,'” says Kalia Moua. “I’ve always felt that way. Maybe it’s because I grew up here, and no one else would dare to have that career.”

Moua, 24, is a junior at UW-Stout studying fashion clothing.

“[When I was younger] I will always buy random clothes, or like clothes that I think stand out, and I will change them to myself or combine them with other clothes to make something unique, “she said.

He decided to follow his dream of entering the industry after he lost his father in 2017.

“I literally ask myself, ‘what do I want to do?’ I don’t want to lie on my deathbed and be like, ‘oh, I wish I had pursued that career,’ “she said.

He started his journey at Chippewa Valley Technical College and is now halfway through his program at Stout.

Last fall, she was told by a friend about an opportunity to collaborate on a collection with fast fashion company SHEIN, and she immediately applied.

“I want to take this opportunity and give them lots of designs,” he said. “I gave them 20 designs and they were like ‘we’ll produce them all’.”

The company works with dozens of up-and-coming designers, including Moua. He was able to turn this opportunity into an internship at school while having creative control over his collection.

“One day, I’ll start screaming out of nowhere because I can’t believe this is happening,” he said. “[Here I am], Smalltown, Eau Claire, Wisconsin, girl. “

Moua’s collection, SHEIN X Sayndo, can be found at

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