JAKARTA: Indonesia, the world’s fourth greatest producer of cigarettes, will crack down on on-line tobacco ads in a bid to focus on youthful people who smoke, the communication minister stated on Thursday.
Well being teams say extra youngsters are taking to smoking in Indonesia, which already has nationwide curbs on cigarette adverts, together with a ban on sponsors’ promotion of tobacco merchandise, although it’s not persistently enforced by regional authorities.
The minister stated he had given orders for his staff to dam all on-line cigarette ads after the well being minister sought the ban.
“Instantly after receiving the letter, Minister of Communication and Data Rudiantara provides course to cull cigarette promoting content material on the web,” the ministry stated in an announcement.
The minister, who makes use of just one identify, like many Indonesians, stated his staff had already discovered content material on 114 social media channels, together with Fb, Instagram and Youtube, that violated the legislation and would now be blocked.
“We hope by blocking cigarette ads on the web we are able to scale back the smoking prevalence, particularly amongst youngsters,” Well being Minister Nila Moelek stated, in response to the Jakarta Put up newspaper.
“Three out of 4 youngsters learn about cigarette promoting from on-line media.”
Media in Indonesia, which is famed for its “kretek” or clove cigarettes, cited well being survey knowledge that confirmed the prevalence of smoking aged these aged 10 to 18 had elevated to 9.1 p.c final 12 months from 7.2 p.c in 2013.
About two-thirds of Indonesian males smoke tobacco every day, and greater than 21 p.c of boys between 13 and 15 smoked cigarettes often, the World Well being Group stated in 2017.