The Keeping Up the Kardashians star blessed her social media followers by seeing a new Skims campaign for their Smooth Essentials collection.
On one occasion, Kim, 39, was seen posing against a background of clear blue sky modeling a naked bralette and underwear set while wearing a black version in another photo.
This week, reality TV stars also promoted new scents under the KKW Beauty brand.
But this one is a little closer to home because this is a collaboration with Kris’s mother.
Announcing the product, Kim told his Instagram followers: ‘My mother @krisjenner and I are very excited to announce the launch of KKW x KRIS, our first @kkwfragrance collaboration.
‘Fragrant eucalyptus flowers with the freshness of freesia, creamy white gardenias and tubers in the heart – I know you will love to wear them like me.’
Kim, who shares four children with her husband Kanye West, went on to reveal that KKW Beauty will donate 20 percent of the profits from the sale of fragrances to the coronavirus relief effort between April 15 and May 5.
The profits will go to Blessings on Backpack, an organization that provides food for children in America on weekends where they might starve.
While many appreciate Kim’s charitable efforts, others question whether to consider releasing a product during a pandemic.
“I don’t think now is the right time to drive product sales – despite offering% to charity,” commented one of his followers. ‘As a brand / affected, use your platform to give away free & helpful so far. Many suffer / die in poor countries throughout the world. If you want to do something good – make it PRACTICAL. Give a mask, hand sanitizer, food, etc. ‘
Another skeptic commented: “The fragrance of perfume is what I need to get me through these difficult times. I will drink it and feel refreshed.”
Refusing to support the release of fragrances, a follower stated: ‘Can you stop trying to sell things to us? We are in a global crisis. Buying perfume and shapewear is not at the top of our list.
‘People lose their jobs, lose their loved ones. Considering your platform, it would be better than selling goods to us and donating micro percentages to charity, to donate your time and money to help our first responders and health workers who fight this virus for us every day. You and your family have benefited from us for the past 10+ years. Can’t you rest during the global crisis? ”
Agreeing with their sentiments, others are burdening: ‘This seems like a very inappropriate time to advertise and promote luxury goods that most people cannot afford right now because they are worried about food and shelter and not dying. me [not] knock the crowd but let’s think about time and read the room a little. ”
It was previously announced that Kim would donate $ 1 million (£ 808,000) from Skims for the coronavirus relief effort.
Do you have a showbiz story?
If you have celebrity stories, videos or pictures contact Metro.co.uk the entertainment team by sending us an email [email protected], call 020 3615 2145 or by visiting the Send Item page – we would love to hear from you.
to request modification Contact us at Here or [email protected]