House Music Mariah Carey: The Mystery Continues of How 12 Years Old …

Yes, the mystery continues.

How could Mariah Carey’s “E = MC2”, a 2008 album that was almost out of stock on, suddenly become number 1 on iTunes?

iTunes, don’t forget, it measures downloads, not streaming.

CD sales and downloads from Friday to Sunday night, according to Buzz Angle Music, only reached 677 copies. If you count streaming – which iTunes doesn’t – total sales have been 3,800.

Of course, even the last

Compare all this with the No. 2 album on iTunes now, Fiona Apple “Fetch the Bolt Cutters.” It has sold 2,200 CDs and downloads since Friday. That’s three times Mariah’s album. Fiona’s total sales since Friday including streaming is 4,100.

No need Einstein to find something that is very wrong. I’m not saying Mariah knows what happened. or have agreed to this iTunes attack. But this happened once before, when his “Glitter” album took off after 20 years of dormancy. It could be that fans just hit buying on iTunes over and over again. But why? Obviously it is a fraud.

Something is happening with iTunes, that’s for sure.

And here’s an interesting note. According to Buzz Angle, Carey’s fans might have tried this again on February 14th. One week, “E = Mc2” changed in digital sales, was not quite successful, and fell back to Earth. So this is the second time someone is trying to manipulate album sales. This time it worked.

Let’s see what happens next.

PS This is the top 5 projected this week from “E = MC2” isn’t even in their top 20.

  • Youngboy Never Broke Again (The NBA/Atlantic) 65-75k, 4-5k
  • DaBaby (Interscope) 50-55k, 1-2k
  • Lil Uzi Vert (Generation Now/Atlantic) 50-55k, <1k
  • Weekend (XO/Republic) 50-55k, 4-6k
  • Lil Baby (Quality Control/Motown/The Capitol) 40-45k, <1k


Roger Friedman started the Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid-90s, reported the OJ Simpson trial, as well as for the original Parade magazine (when owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of “Only the Strong Survive,” a selection of the Cannes, Sundance and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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