One Southern California drive-in cinema this week is the perfect place for “self-quarantined film dating”. But after strict “safer at home” restrictions were imposed throughout the state, Paramount Drive In Theater was now closed. (March 20)
That drive-in movie experience will get a substantial increase in the social-distance era.
Robert De Nirothis Tribeca Enterprises in collaboration with IMAX and AT&T for “Tribeca Drive-In,” a summer film series that will be held at drive-in theaters and other locations throughout the country.
Starting June 25, “Drive-In” is designed to “provide families with a safe and comfortable entertainment experience” when they come out during the coronavirus-related restrictions, the company said in a release Wednesday. The series promises curated curations of new, classic and independent films, as well as music and sports events.
Place, film and ticket information will be announced later.
As a leading technology partner, IMAX will use the Digital Re-Mastering (IMAX DMR) process to improve the image and sound of the “Drive-In” presentation and provide technical and equipment support. The company will work with Tribeca Enterprises, known as the famous Tribeca Film Festival, to choose films from the IMAX library.
Drive-in rebound: Coronavirus closed the cinema, people flock to the drive-in instead
Film legend De Niro, who co-founded Tribeca Enterprises and Tribeca Film Festival in 2003, said the project provided a great opportunity to enjoy films during difficult times.
“We are very happy to give people something to look forward to this summer and rediscover the experience of classic films for the public to enjoy together safely,” he said in a statement.
Drive-in theater, which allows people to watch from the safety of their cars, enjoys a rebound in the social-distance era. Once everywhere, open spaces have slipped substantially over the years, with more than 300 left in the US compared to 5,500 indoor theaters, according to Associated Press.
John Vincent, president of the United Drive-In Theater Owners Association, saluted this concept. “I know many drive-ins really appreciate the opportunity to work with the Tribeca Enterprises team to bring content to our screens in this much-needed environment.”
The announcement noted that Tribeca was founded to unite New York through art after 9/11, parallel with “Drive-In” in response to the coronavirus crisis and distancing social requirements, which made closed theaters closed.
“When people really want to connect and get together again after months of distancing themselves from the social, we bring the spirit of Tribeca throughout the country by creating a safe environment where audiences can gather and enjoy the sense of connection found by going to film,” said the founder and Tribeca Enterprises CEO Jane Rosenthal.
“Drive-In” promises to work with local vendors to support small businesses to “create a truly unique experience for each community.”
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