The reality star promotes his new facial mask line on Twitter, describing it as “5 shades of Nudes,” but one of the five colors is deep black, described as “onyx” on the SKIMS website.
Kim Kardashian may have tried to be fashion-forward with his new face mask line, but many saw the reality star take at least two steps back in describing the jet-black face mask on the African-American model as “naked.”
The masks do come in five different colors, with four of them being said to be close to various skin colors (explained to him). website like sand, clay, sienna and cocoa). But the latter, described as onyx on the website, certainly looks solid black.
It would be all right if he described it as a face mask in various colors or colors, as he did elsewhere, but it was his choice for the word “naked” in this special tweet – and the fact that he chose the black model to highlight the mask “onyx” – which raises eyebrows and anger online.
On his website, there is a white model wearing an “onyx” mask, and on Instagram he clearly portrays the mask as “5 colors.” It was when he moved to Twitter that he caught the anger for a post that was still rising after two days.
He followed the tweet with others promoting masks, using more general terms, and then touting that they were sold out and produced as fast as possible to get them back in stock (they were still out of stock at the time of this writing.).
Since then he moved to promote the “summer mesh” line, which also came in the “onyx” shade. But this time, Kim models the pieces themselves and is not mentioned naked.
Of course it is possible that everything was a simple mistake on the part of Kim, who was not fully aware of what he said with that word, but many online saw it as an example of “casual racism,” and something that Kim should know better about considering her husband and children. the child is black.
Does he know about the protest? The term “naked” was used in his personal Twitter feed to promote the SKIMS line, and the tweet was retweeted by an official SKIMS account.
Both tweets are still active and both are filled with comments about how offensive they are. No comments have been responded to in any official capacity. TooFab has contacted representatives for Kim Kardashian to comment.
This is not the first time that Kim has sought controversy because of racism’s perceived SKIMS line. The name of the line was originally imagined as Kimono, before the call for cultural insensitivity and appropriation saw the shift of the reality star to the name SKIMS.
Despite the controversy, a new line of face masks was reportedly sold out in less than 30 minutes. At the same time, Kim announced that his company donated 10,000 of their masks to four different charities: Baby2Baby, Good + Foundation, the Los Angeles Regional Food Bank, and the National Domestic Workers Alliance.
You can check some of the reactions to Kim’s promotional tweets below:
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