The UK has turned to some of the most popular video games on the market to encourage people to stay home. This new effort involves a banner that the company has agreed to put into their game, which reads, “Stay Home, Save Lives.” This initiative comes from the UK Department of Digital, Culture, Media and Sports, which works with gaming companies.
Britain announced its new initiative on Monday, explaining that it was working with video game companies to spread ‘essential health messages’ directly to the players. This is an attempt to get the attention of a large number of people who turn to video games as entertainment during quarantine; this effort targets mobile and console games.
Governments around the world are encouraging their citizens to “live at home.” This effort to maintain social distance aims to level the curve, which means spreading corona virus cases over a wider period of time to avoid peaks that are fast, dramatic, and very destructive. . Message ‘Save Lives’ new has been deployed in DiRT Rally 2.0, Candy Crush Saga, Farm Heroes, and Sniper Elite 4 to strengthen this point.
In a statement, British Culture Secretary Oliver Dowden said:
It’s important that we all follow the simple government’s advice to stay home, protect the NHS and save lives. I am pleased to see the brilliant British video game industry stepping up to reinforce this message to gamers throughout the UK.
Activision Blizzard King has agreed to add this banner to its various mobile games, the most popular of which Candy Crush Saga, according to government officials. General Meeting 2.o added a banner in February in England, and that will soon be added to players in the US and elsewhere in Europe too. These games collectively boast tens of millions of players.