“Mamboo Games has reached $ 1.5 million income for the first six months of operation. We are sure that we will be able to achieve better results, so we decided to start accepting applications from all mobile developers on the market. Meanwhile, our specialist response time for each application is up to three hours thanks to complete automation of the application process and feedback. We’ve helped dozens of developers and we’re not planning to stop there, “commented Mamboo Games CEO Ivan Leshkevich.
Mamboo Games, previously partnered with a pool of exclusive developers, opens publishing applications for the entire market. Publisher offers an automated User Acquisition system, a flexible dashboard that provides transparent analytics on key metrics, including distribution of marketing costs across platforms. A 60/40 profit distribution is possible, with 60% of revenue remaining to the developer, and the publisher receiving 40%.
Mamboo Games was founded in 2020. Since then, Mamboo Games has signed dozens of exclusive deals with the studio. One of the published projects, Billion Builders, has achieved scaling success – the game entered the top 50 list on iOS on August 2020 in the US and top 10 list in December China. The match was also reached $ 250,000 in monthly income at August 2020. Another successful example is the Volley Beans project, which hit 5 million installs two months after release. One of the most recent published projects, Shift Race, is already one of the top 200 games in the US.
In the spring of 2020, MY.GAMES announced the launch of its hyper-casual division, which offers publishing services for mobile games in the Hyper-Casual, Hybrid-Casual, and Idle genres. Mobile games account for the majority of MY.GAMES revenue, reaching up to 75% of the company’s revenue in Q3 2020, with the US, German, and Japan become the main market.
MY.GAMES is an international gaming brand (part of the Mail.ru Group) and a leading Eastern European online entertainment company. MY.GAMES consists of 11 regional offices in Russia, Europe and the US, more than 1,800 staff, and 12 development studios. MY.GAMES creates titles for PC, consoles and mobile devices. The company operates more than 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. About 700 million players have registered under the MY.GAMES title.
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