Starting last March, the global spread of coronavirus caused the cancellation of a large number of fashion shows. However, at the same time, the fashion industry continues to explore innovative ways to meet consumer expectations and promote new collections in spite of the health crisis. As a result, several events which are postponed will now take place, albeit in another format, in the second half of 2020. The following is a series of events that will actually take place before the end of the year.
Sunday Mode will be digital
Presentations for men’s ready-to-wear collections for 2021 spring will take place in London, Milan and Paris, but in a major breakthrough with tradition, the show will be accessible via a dedicated internet platform and will be fully online. Regarding the details, the British Fashion Council has decided to bring men’s and women’s clothing through a platform for London with the first session scheduled for June 12-14. Camera Nazionale della Moda Italiana has chosen to hold 100% digital Milan Fashion Week July 14-17, which will feature collections of men and pre-collections of women, and Fédération de la Haute Couture et de la French Fashion has announced online Paris Men’s Fashion Week July 9-13.
Online haute couture event
About three weeks after it was announced that there would be an online Men’s Fashion Week, Fédération de la Haute Couture and Mode de made the decision to keep Haute Couture Week with an online event to be held July 6-8. Again, this will involve providing a special online platform to allow fashion houses on the official calendar to send presentations to their new collection “in the form of films or creative videos.” Fédération also points out that in spite of exceptional circumstances, the official calendar principle will be maintained.
The Hyères Festival is postponed until October
Originally scheduled for April 2020, the 35th edition of the International Mode, Photography and Accessories Festival in Hyères will finally be held on October 15-19 at its usual venue, Villa Noailles. The committee has indicated that the program will not be modified and that “the exhibition will remain open until 29 November 2020.” Intended to promote young designers and artists, the Hyères Festival presents prizes in the fields of fashion, photography and fashion accessories.
Pitti Uomo will return this fall
Leading men’s fashion shows, which usually host a number of catwalk shows, also suffer from the global health crisis. Originally scheduled for June, Pitti Immagine Uomo will finally be held 2-4 September, for three days, not the usual four. The world of fashion will meet in Florence for a series of exhibitions and presentations of new men’s collections from a number of homes and designers.
Finally, it should be noted that this year’s Met Gala at the Metropolitan Museum of Art in New York has been definitively canceled. The next caulking will not be held until May 2021.
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