In order to support fashion designers, craftsmen and fashion businesses amid the lockdown led by the pandemic coronavirus, Lakmé Fashion Week (LFW) has announced the launch of the Virtual Showroom.
As the first of the ‘phygital’ concepts in India, the LEW Virtual Showroom aims to support designers, craftsmen, and the fashion industry. Virtual showrooms are an important step towards sustainability and slow mode, especially in the current circumstances that the world is stricken with. Lakme Fashion Week will launch several digital fashion innovations starting soon for the next few months starting with the Virtual Showroom.
Lakmé Fashion Week also promotes the ‘About All About India’ initiative which aims to uncover, localize and sustainability while actively supporting local businesses that work closely with artisans to bring their designs to life.
What is a Virtual Showroom?
Virtual Showroom is a market platform for designers and craftsmen to showcase their past and present collections to consumers. This will allow sales of inventory to stall due to a coronavirus pandemic outbreak. At the same time, designers will be able to showcase their upcoming collections, connect with buyers from all over the world and more. In addition, Lakme Fashion week will support sales of designers without collecting fees from designers to be part of the platform.
From a business perspective, the Virtual Showroom aims to elevate the interaction of buyer orders and brand discovery digitally and in one place. Designers can upload product catalogs and costs that will be easy to navigate. Buyers will get approved access to browse the designer collections and have the option to place orders directly with the designer. With the understanding that this will be the transition from a physical operating model to a fashion business in India, all efforts will be made so that the buying experience will not be interrupted.
The Virtual Showroom will go hand in hand with Lakme Fashion Week which is currently planned to take place in the 3rd quarter of 2020.
Jaspreet Chandok – Head of Lifestyle Business, IMG Reliance said, “With the Virtual Showroom, there is hope for the fashion world to continue as well as possible and adapt to new ways that can provide better solutions. We hope that innovations like this in the future change will provide the strength and support our industry needs. We also see partnering with key e-commerce players to further strengthen the connected consumer part of this initiative. “
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