Coronavirus has come for Fashion Week, but Fashion Week isn’t bundled. With the 2020 digital display season all the way, the main designers talked to us through the way they adapted to show clothes in a world where showing clothes is almost impossible.


What is the biggest challenge with producing lockdown ‘shows’?

Now that the world and people are confused and scared, I worry about how I can share my ‘desires’ with my atelier staff and get everyone involved with my motivated collection. But they are more excited than before!

What is the biggest opportunity?

Besides creation, I have more time to think about the people around me.

How do you see the fashion community coming together in the last few months?

Not sure … we still have a long way to go and are still deeply divided, but it seems we are taking positive steps in this industry.

Seen from the S / S ’21 collection of Mihara Maison Yasuhiro

Maison Mihara Yasuhiro

Is this an important moment for the fashion industry?

I don’t know if this is serious or not, but since I started working in the fashion world, the fashion industry has become fat, and has really changed from the past. Consumption without thinking like this seems like it can’t be fixed, so hopefully this big change will be an opportunity for real change.

Who is your favorite designer right now?

Doublet!

Street style is not possible this year. Is that a good or bad thing?

In my opinion – good.

What role do you think the fashion show will play in five years?

No one knows. Can you imagine a model wearing a mask walking on an anvil?

maison mihara yasuhiro ss21

Maison Mihara Yasuhiro

What is your favorite show of all time?

For Mihara? All my shows, I guess! There is a strong theme in them from season to season which I feel gives them a different consistency.

If your SS21 collection has a philosophy / mantra, what is it?

I always have the same approach to my work: “sublime meets silly”.

Can you choose one piece or view from SS21 that defines your collection?

I think the possibility of collection is expanded by combining unique ideas like puzzles. So there is no reason for me to choose one.

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If money isn’t a problem, talk to us through your dream fashion show.

A good idea for me to tend to get out of the boundaries I’m working on, so actually having an endless budget for a show will be very difficult for me. I managed to push boundaries.

Who will be in your perfect vanguard?

Anyone who likes our creations are welcome.

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