Coronavirus has come for Fashion Week, but Fashion Week isn’t bundled. With the 2020 digital display season all the way, the main designers talked to us through the way they adapted to show clothes in a world where showing clothes is almost impossible.
What is the biggest challenge with producing lockdown ‘shows’?
For this unusual season, we use a special camera system to present videos. Even though I’m not the one who really made it, this type of production is the biggest challenge for us as long as it’s locked.
What is the biggest opportunity?
We need to show our collection in an unusual way and the video for Paris Fashion Week is exactly like that. Being able to create a new project – and create something we’ve never done before – is our biggest opportunity.
What non-mode skills did you pick up during locking?
Because the S / S ’21 collection was almost here, I kept thinking about my work so that I didn’t have time to acquire non-fashion skills during locking.
How do you see the Japanese and French fashion communities coming together in the last few months?
In Japan, we cannot open our store so many fashion companies are forced to ask for subsidies to maintain their business. Several fashion brands have gathered with factories to produce face masks using spare cloths and these profits have been donated to hospitals in Japan. Thankfully, Draw is part of this project.
Is this an important moment for the fashion industry?
I don’t really know if this will be an important moment. In such difficult circumstances, we certainly think, ask around and create many things that we never thought of before.
Our job is to communicate with people through our clothing but during a crisis, people cannot come to our shop to touch or wear our products.
Therefore, I struggle with the way we can realize our mission without customers being able to physically shop at our store. For example, we started our official online store in February, and because of the crisis, we wondered: is there a way we can show more details with imagery or convey the senses of touch with e-commerce? Is it possible to help our customers use one-to-one technology? Questions like that arise because of the current situation.
Who is your favorite Japanese designer right now? And your favorite French designer at the moment?
It is very difficult to choose one person because there are many designers that I respect and that I am influenced by – from both countries. Say, in the field of architecture, I am impressed by the works of designers such as Kunio Maekawa and Charlotte Perriand. But of course, there’s more.
What advice would you give to fashion graduates who want to set up a fashion business?
Do not give up. Continue. Your efforts will not betray you.
Street style is not possible this year. Is that a good or bad thing?
I’ve thought a lot about this but I don’t have an opinion about street style. That might answer the question!
What role do you think the fashion show will play in five years?
I think fashion shows are the easiest way for people to understand and feel the clothes that a designer has created.
Of course, video presentation is useful in many ways because it gives images to more people. Since Sixties, the fashion show format has not changed, so now I think there will be more opportunities for designers to choose other ways to present their collections. Maybe that was an important moment.
What is your favorite show of all time?
Yohji Yamamoto Famme 1986 A / W, and Comme Des Garçons Homme Plus 1994 A / W.
If your S / S’21 collection has a spell, what is it?
Drawstring never works on the theme of the collection so I won’t be able to make a spell. I am a designer precisely because I feel there are some feelings that cannot be explained in words.
Can you choose one piece or view from S / S ’21 that defines the collection?
I think one will be seen. Through this collection, we have used the idea of placing children’s size clothing over adult clothing in many parts, but I think the coat in display 1 is the best.
In the world of money-and-physics-without-objects, talk about us through the fashion show of your dreams.
It will involve everyone from one city wearing our clothes and just spending the day as they usually do in the Drawstring. Then, we will invite reporters and buyers to the city to see their lives. This will be my dream fashion show.
Who made it to the perfect vanguard?
For me, those who make the perfect front row will make the worst front row. These are people I respect and care about, so I will be happy to show them my collection but are also afraid to find out if they are disappointed.
Who is your fashion hero?
I am influenced by so many people … at the moment, I can’t choose because the list is too diverse and I don’t want to lose anyone!
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