Taking place from July 14-17, Milano Digital Fashion Week, as it is known this year, is one of the main events of the fashion calendar. Whereas in previous years, showcases were held in beautiful locations such as Arco della Pace and Piazza del Duomo, this year, instead of physical events, Fashion Week will be held entirely online.

By moving the online showcase, the organizer of the event, the Italian National Fashion Room (Camera Nazionale della Moda Italiana), ** and Urban Vision, streaming partner of Milano Digital Fashion Week, hope to offer fashion and design fans a sense of hope and inspiration in full times this challenge. Samsung believes strongly in using technology to connect people with exciting experiences like this, which is why the company has provided MAXI LEDs installed at Duomo Cathedral to broadcast this year’s showcase live in the most iconic city square.

Located on the temporary front attached to the famous Duomo Cathedral, Samsung LED signage offers the best to experience Fashion Week firsthand. Clear visual signage allows you to see pre-collections of top designer men’s and women’s clothing for spring / summer 2021 at a level of detail that will make you feel like you are really there.

Speaking of picture quality, the signboard also offers the opportunity to learn more about Samsung’s “Shoot in 8K, Watch in 8K” campaign, which shows how the Galaxy S20 and 8K QLED TV devices allow users to create and view content at the highest available resolution. It displays creative imagery that displays bright and intricate colors and details of Hanbok – Korean traditional clothing – along with the show.

See for yourself the signage in the photo below.

image source

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