Moving down the runway in an attractive pleated backless mini dress, swinging arms swinging and it’s impossible to look away from the bold color display. Making its debut in May 2020, the Pink Label Congo collection is making a big wave of technology and fashion. Far from being a regular presentation, the dress moves as if an invisible person is wearing it.
No, this is not a remake of Fashion Week The Invisible Man, but rather the first 3D runway display of its kind. What happened during this presentation, which was held on Instagram, was an innovative moment in the industry that was grappling with methods to move forward after COVID-19.
Fashion designers always look to technological innovation in an effort to push boundaries when launching new collections. Rag & Bone threw out the usual NYFW format back in 2014, using a different method to display the new season. Last year, an intimate dinner with a person Components of Artificial Intelligence interesting fusion of fashion and technological innovation.
Other factors such as 3D printing have had an impact on the industry, but the change that has made the biggest spark is the ability to stream live. In the past, live runway events have become an exclusive effort that very few people have access to, but streaming has opened the experience of the elite to a global audience. It is now possible to sit in the front row without having to leave their homes – very themed for 2020. In the decade since Alexander McQueen The legendary Plato Atlantis making history the first Fashion Week presentation to be shown online, this concept is now part of the ordinary landscape. Social media has offered further access thanks to features including Instagram Live, which is how Hanifa presented the Pink Label Congo collection in May 2020.
Social distance has forced many industries and professions to reconsider events that were previously thought to be appropriate. Paris Fashion Week runs earlier this year, looking before the lockout begins, and the organizer of the event has stated that it will go according to schedule next September. The number of people involved in physical shows has made this meeting impossible, which is one reason why the debut of the innovative Hanifa runway attracted so much attention. In this world digital influencer with millions of followers, using technology to display clothing is the next logical step. But instead of avatars wearing clothes (or even using digital celebrities like Lil Miquela), Hanifa founder Anifa Mvuemba made sure all eyes were on the collection and not WHO is a flowing feminine outfit.
Hosting this event on Instagram Stories – the initial technical problem caused streaming on the Internet Hanifa Bridal page – this concept is not understood as a result of COVID-19. In contrast, Mvuemba first considered this method five years ago, a self-taught designer note down. “In my case, I previously studied 3D technology before COVID-19 and was able to strengthen that experience in the form of a fashion show much later.” Based in Baltimore, the Mvuemba Pink Congo Collection is a celebration from his home country. “Full of painful history, Congolese beauty is often left untouched and ignored. Softness, beauty, history, tranquility, majesty, strength, strength and hope of Congolese spirit inspire this collection.”
The stories her mother told about the women she knew at home and the strength they had played a role. He goes to say“My hope is that this collection inspires all women to stand tall in their power and, like the Democratic Republic of Congo, to use their history, whether beautiful or painful, to redesign their future.”
A short documentary was screened before the main show detailing the destructive mining of Coltan in the country. In partnership with a non-profit As you sow, 20 percent of revenue Conga Collection Pink Shirts will “support the initiative against illegal Colton mining in the DRC.” Not only does Mvuemba use his voice to celebrate where he came from but he also uses it to talk and highlight exploitative industries. Mined minerals are used in electronics.
Even with a new level of live streaming access that turns your cellphone into a front-line ticket, high-end fashion is still often dominated by clothing for a limited audience. Unlike other ready-to-use collections, Hanifa includes walking sizes from 0-20. The choices of women displayed on Instagram and the Hanifa website include this brand ethos. “We design for extraordinary women every day like you who create classes while setting their own rules.” Women’s curves and body lines are 3D foundation features; instead of the extraordinary valley of digital influencers, this feels like you are watching a real person.
Displaying the pieces in this way (including the stunning red pleated dress mentioned above), viewers can feel how the clothes will look and move in the world. You can even pull it playlist which accompanied the presentation, which added authenticity and enjoyment. Each design is infused with the meaning Kinshasa backless dress representing the pain of the past and the hope of the future, the beautiful Congo river prints Mài maxi frock embracing femininity, and Zaire denim set using techniques inspired by traditional African tailors. Fashion can be fun and empowering, while drawing in the past effectively moves.
“The future of fashion shows for African designers is unlimited. We only need access and knowledge to bring our ideas to life,” explain Mvuemba when discussing this innovative technique and the current landscape. And while Hanifa’s runway debut was not exactly as planned by founder Mvuemba, the 3D presentation was a visionary drive that was worthy of every spoken vanguard. Once again, technology and fashion are proven to be the most stylish sleeping companions.
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