As more and more fashion companies promise to reduce their carbon footprint, innovators respond with new tools for brands and manufacturers to hold them accountable and help buyers make better purchasing decisions, said GlobalData, a leading data and analytics company.
“Innovators take action to help industry players become more transparent about the carbon footprint of their products in a move that aims to not only help fashion companies be responsible, but also change consumer behavior,” Beth Wright, Clothing Correspondent at GlobalData, said.
Steps are being made in the footwear industry where the sustainable footwear brand Allbirds has developed a Life Cycle Assessment (LCA) tool to measure end-to-end carbon emissions as part of its efforts to label all of its products with a carbon footprint. The plan is to make consumers think about carbon the same way they do calories and for one day compare the amount of carbon as they make nutrition labels in supermarkets.
Meanwhile, Swedish startup Doconomy has developed the 2030 Calculator, which allows brands and manufacturers to calculate the carbon footprint of their products based on emissions made from manufacturing and transportation to the point of sale. The initial beta version of this digital tool uses data from more than 300 impact factors and is currently optimized for clothing.
Wright added: “These developments are all steps in the right direction and must be welcomed as an effort to make not only industry players, but perhaps more importantly, consumers aware of the carbon footprint of their cabinets.
“The old adage that you cannot measure what you cannot measure plays a role here and tools such as the Calculator 2030 and the Carbon Count Allbirds label will act to increase transparency, and help fashion companies and consumers alike make themselves responsible . “
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