This fall, online retailer ASOS launched its first release collection mode. Collaboration with Center for Sustainable Fashion, 29 women’s, men’s and unisex styles aim to prove that eco-friendly clothing can also look beautiful.
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Circular design refers to a constant recycle loop, without material ending up in the landfill. Instead of trash, ASOS aims to create an endless array of new fashions. According to ASOS, every style from the fall collection fulfills at least two of the following three goals: designing waste and pollution; keep products and materials in use; and regenerating natural systems.
To create a new Fall 2020 collection, the designers of ASOS set a series of goals. The first is to achieve a without waste collection, or at least to minimize waste. When possible, they choose materials that are at least partially recycled, but which are still durable. The designers also aim for versatility, so that each outfit can be styled in different ways. The collection also makes use of upcycling, or changing something old into something new. Using one material that can be recycled for the entire product, which is called the single material approach, means that at the end of the life of each garment, it will be easier to recycle. The mode is also created with ease of disassembly in mind.
Some of the new collectible items include oversized dresses, pants, blouses, shoes and denim. Black, white and lavender are some of the color lines that repeat themselves.
The new line is a direct response to ASOS ‘pledge at the 2018 Copenhagen Fashion Summit to train its designers in circular design by 2020. In the last two years, ASOS has started a training program related to the Center for Sustainable Fashion, which is part of the London College of Fashion. , to educate all ASOS designers on the principles of sustainable fashion.
Image via ASOS
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