Experimental Fashion Boutique Café Forgot to Launch E-commerce Site – WWD | Instant News


Forgotten Café Co-founders Vita Haas and Lucy Weisner are accustomed to seeing each other almost every day. Below this time coronavirus locked in New York City, they had been gone a month without meeting face to face – something that seemed unexpected recently.

Experimental fashion boutique, which installed a temporary installation for a month in its East Village room, was unable to open the April edition of Café Forgot due to the COVID-19 crisis. Still bound to pay a sizeable portion of their rent (they did receive a discount from their landlord for April), Haas and Weisner quickly tracked their e-commerce site to try to make up for the potential loss of income.

“Thinking about our finances and all our expenses drives us to find solutions. We still want it to feel like you just stand in the shop and maintain the temporary nature of everything, “Weisner said of their site’s rapid rotation.

Realists about the state of retail, Weisner and Haas founded Café Forgot as a bi-monthly pop-up store concept to inspire a sense of urgency to shoppers. In recent months, their stores have operated as gallery spaces or showrooms for brands and artists – giving companies additional income. Café Forgot has become a sanctuary for the urban community with small brands that create modern, disposable designs.

To maintain the temporary nature of Café Forgot’s physical space, Haas and Weisner intend to replace their site’s designer and product list every month. Some months, they may only sell a few products while others – especially in the middle of COVID-19 – will offer a wider area. Products photographed on a table or clothes hanger – according to how they look in the Forgot Café shop.

Their e-commerce site was launched on Friday and has been sold through a large inventory of accessories, especially cheerful earrings by Joey Shares, sunglasses and hair bands by Sparkle Diva and colorful bags by Fior di Latte. “I think people are interested in positive things like that now,” Haas said.

Their site will also soon start selling tie-dye masks by designer Emily Dawn Long and Onea ground color styles of around $ 20 each to respect the “sensitive” nature of people’s spending budgets today.



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