5 brands working towards sustainable fashion | Instant News

While we tend to get lost in the glamorous world of fashion, we often fail to realize that the industry is one of them major contributor to environmental pollution. Increased spending, changes in lifestyle, and various other factors have contributed to this problem.

While most fabric scraps from the fashion industry end up in landfills, the way this raw material is sourced, has more life than money.

For example, genetically modified cotton has been a major contributor to the increasing incidence of farmer suicide in the country. On the other hand hands, leather, wool, silk, and jewelry, among other things, have demanded the skins and life of various animal species.

Meanwhile, many fashion brands are turning towards a sustainable future with their brands eco-friendly, vegan, and a variety of organic clothing and accessories.

SocialStory lists five brands that build sustainable fashion to create a a better future for our planet.


Special shoes made from recycled materials (Image: Ka-Sha)

Acronym for the designer Karishma Shahani-Khan, Pune based Ka-Sha focus on fashion made from reused and reused fabrics. This brand makes the best use of fabric waste and reuses it into different accessories and clothing items.

Excessive shreds of fabric, plastic, sacks, ribbons, etc., are transformed into various accessories, jackets, kurtis, dresses, and other items, tastefully decorated with hints.

In fact, the designer made jackets from disposable plastic bags, as well as turning sacks of onions into completely different fabrics, with wool and ribbons.

Through ‘Heart to Haat‘Initiatives, trying to find innovations related to sustainable fashion and waste management.

No Nasties

Organic cotton

No Nasties uses organic cotton to improve farmers’ livelihoods (Image: No Nasties)

Being in the sustainable fashion sector since 2011, No Nasties based in Goa experienced in its sustainability game. With the increasing number of farmers committing suicide across India, due to modern agriculture and genetically modified crops, startups – were founded by Apurva kothari – aims to use organic cotton and provide farmers with fair trade prices. In fact, this is the first clothing brand to get Fairtrade License in India.

In addition, the brand does not use silk, leather, fur, bones, leather, and wool in its offerings, as they are considered vegan. The brand claims that its products are free from any kind of testing and cruelty to animals.

The brand gets its cotton from Organic Chetna – a farmer-owned cooperative focused on sustainable agriculture – and produces its fabrics with assistance Rajalakshmi Cotton Mills.



Stationery products (Image: Doodlage)

In the past, people believed in making the best of them clothes and accessories, use it as much as repair can do. However, today, there is a shift towards an excessive need for new things, which directly impact the earth.

Intending to solve this urgent problem, Delhi started Doodlage, founded by Kriti Tulu, Trying to upcycle factory waste, fashion waste, etc., as much as possible to create new fabrics for more durable clothing.

With the aim towards zero waste production, Doodlage makes use of other reusable waste to turn it into accessories, paper products and stationery.

Button Masala

masala button

Button Masala seamless outfit

Simple joinery system for making sustainable clothing, Anuj Sharma founded Button Masala using only buttons and rubber bands to sew the garment. According to the startup, this method is one of the fastest, cheapest, and most sustainable ways to produce fabrics.

In fact, the technique also ensures there is no waste of cloth. The brand also holds workshops to teach this method of clothing production.

This Ahmedabad-based startup believes in making not just clothes but accessories, curtains, pillowcases, bags, shoes, furniture, and much more with this method.

Ba No Batwo

Cloth postcard by Ba No Batwo

Cloth postcard (Image: Ba No Batwo)

The employees at Ba No Batwo refer to themselves as’modern age ragpicker. ‘Started in 2015 by Gargi parmar, Aurangabad-based organization uses all kinds non-biodegradable waste such as pet / glass bottles, cosmetic containers, used clothes, and textile waste, along with other eco-friendly materials for making home decor items and handmade jewelry.

He believes in cleaning the environment with brushes, colors, scissors and her love of art. With their sustainable products, they believe in being a responsible ancestor for future generations.


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