The Main Online Themes to Look For in the 2020s Fashion Decade | Instant News

Dublin, 26 Oct 2020 (GLOBE NEWSWIRE) – The “India’s USD 100 + B Fashion Space – Brands Need To Ride The Accelerated Digital Adoption Post COVID Wave” reports have been added to offerings.

There is a growing need for brands and retailers to take online channels seriously in order to work effectively in the post-COVID world of the 2020s and beyond.

Despite years of development, online fashion has stubbornly remained in the bucket of single-digit online penetration, with mass adoption still a long way off. However, the post-COVID world is likely to see accelerated adoption in this category – a trend that brands and retailers need to pay attention to and adapt carefully to, to prevail.

table of contents

1. The Indian Fashion Market is poised for accelerated digitization
1.1. Market size and segmentation by subcategory
1.2. Online channels – buyers of fashion and where they are
1.3. Online penetration, historical measures, growth and current trends
1.4. Growth drivers: Reliable Logistics and UI / UX

2. COVID-19 – Potential tipping point for online channels
2.1. Business Trends seen after COVID
2.2. Supply side innovation
2.3. New Partnership

3.The main online themes to watch out for in the 2020s for fashion
3.1. Covid online funnel expansion – Tier 2+ subscribers increased
3.2. Horizontal vs vertical – Needs a clear strategy
3.3. Case Study: Successful fashion brands (before and after covid)
3.4. China: Case study of digital innovation to win this category

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