For those of you who are approaching the mind-numbing suffering of spending weeks at home – like us – the fashion brand Alexander McQueen new Spotify channel can be the soundtrack for your next DIY project. The channel, which was launched Monday with a collection of track lists and songs from the previous McQueen runway, will surely be a good companion (read: ironically) for the 24th day of your band’s sweatpants and T-shirt.
The McQueen playlist features orchestral numbers and techno pop songs that were featured in the designer’s previous performances. In a total of about nine hours, the playlist was curated by John Gosling, who was responsible for the fashion show soundtrack for more than 20 years, according to the company. Classic compositions from Mozart and instrumental tracks from film scores included Arrival and Interstellar both in mixture. Many of the songs are subtle and soothing – qualities that are needed for now. (Although, as these days are spent at home separate from the outside world, the instrumentals only blend into one after a while.)
With a large swath of US stuck at home today, companies are interested in music as a way to connect with fans, consumers, and viewers. New McQueen playlist come as streaming numbers overall declined amid the Covid-19 pandemic, but data shows that certain types of music are full of certain audiences. When songs about the virus itself spin in the viral charts, there is no play on words – from the Instagram Cardi B greeting that is sampled in various songs to the song maker immediately named the song after COVID-19 – music directed isolation also welcomed to the fold.
McQueen will soon add more playlists to Spotify channel with the collaboration of British composer Isobel Waller Bridge and the London Contemporary Orchestra, which made a live soundtrack for the McQueen Spring / Summer 2020 show last October. According to the company, the new channel will continue to be updated because McQueen produces more new music for the upcoming shows.
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