From swimsuits and comfortable basics to “the best lotion that I wear on my body.”
That Covid-19 Pandemic has impacted almost every aspect of the fashion industry, and that will happen continue to influence long after that (hopefully) contained. Small businesses around the world are devastated because of retail closures, canceled orders and Expected economic slowdown. Many are united behind the message: It’s important to support this company if and when you can, now more than ever.
Kellie Brown, blogger behind And I’m dressed and a small business owner, said: “Supporting small businesses is very important because we want and need them to survive this chaos! I have felt the effect [of the pandemic] so whatever I can do to help a brand that I like is important. ”
Maria Alia, a creative freelance based in New York, described the last two weeks as “trial time,” with the flow of work “a little uncertain for the next few months” – something else influencers, many of whom are independent contractors, has been discussed. However, he said: “I am grateful that I still have the luxury and privilege of being able to support brands and businesses that are being hit harder now.”
Industry has mobilized at all levels to help. At U.S., designers like it Kerby Jean-Raymond and organizations including CFDA has set aside funds to provide financial assistance to businesses that have been affected by the ongoing pandemic. On social media, more people – from editors to influencers to stylists – have spread the word about this the importance of supporting small brands wherever possible, whether that’s by buying from them if you can or just getting involved with their posts.
To that end, we ask Brown, Alia and other taste makers to share the fashion and beauty business they support today. Find their choices, below.
Alyssa Coscarelli, influencer, editor, consultant and contributor to Fashionista
“The whole world is my goal lately for swimwear and cotton clothing. The color is raised and everything is super soft and well-resistant. I have clothes in three colors.
“If you haven’t tried Simon MillerA piece of ‘RIB’, may I suggest treating it yourself? They are ideal lounge pieces to look harmonious but still feel 100% comfortable. The rib material is stretchy but still holds its shape and can be easily dressed with a pair of earrings or lipstick, if you like that kind of thing.
“I Shop That is one of my favorite online vintage retailers and I just bought a flower skirt solely because it makes me happy. It was affordable and sent immediately. 10/10, would recommend.
“The Line By K make the basics that feel almost too sexy even the basics.
“In Soft Focus also makes beautiful loungewear in a raised color palette. My favorite robe right now is from this brand (pink, green and beige) and I have worn it more like a house coat, day after day.
“Jonesy make some of my favorite pants lately. I like high-cut silhouettes, plus they’re all very soft and made in the US. “
Kellie Brown, influencer and blogger at And I Get Dressed
“Honey Pot Company is a company owned by black women / women who make women’s health products. I first found out about them after the racist reaction from Target ads and immediately wanted to support. The product is amazing!
“I’ve said this 100 times but Nécessaire [makes] literally the best lotion that I use on my body. I have everything! I like branding, packaging and clean materials. I just ordered more Sandalwood body soap and there is a new deodorant that I tested!
“Henning is an inclusive luxury fashion brand created by Lauren Chan, whom I personally and professionally admire. I have an iconic satin suit, trench coat and blazer. This is important because large size women deserve indie brands with quality pieces and impossible fundraising tasks for anything done with large women must meet your requirements for purity.
“11 Honoré is my favorite online boutique for designers who don’t cater to plus size women. I have a Anaak Collection dress that I wear every week. This is my favorite thing in my closet. I also have several Camilla and Mara Hoffman works which are treasures.
“Melissa Masse is a brand that I have known for years. I like that everything comes in XS to 4X sizes and you can get things ‘made to be measured.’ I have used this mixed print almost like prairie to death.
“And I’m dressed – The shameless support of my own tee and crew line, because I wear just one every day. I love the daily photos and videos of people who have nested in my designs during this difficult time! “
Chrissy Rutherford, editor and contributor of ‘Harper’s Bazaar’
“Brown Butter Beauty – I love this natural hair care line, produced in Brooklyn. Shampoo bar is my choice. This is perfect when you have super thick curly hair because you can rub the bar of soap directly into your scalp. And the blades actually last a long time.
“I love Mara HoffmanHis dedication to inclusiveness and sustainability – he gave an example that I hope all brands can follow.
“Aurora James has built a very meaningful business in Brother Vellies, in collaboration with global craftsmen to make handmade shoes. The brand has a little something for everyone, like stylish shoes / shoes but practical for daily life and fantastic fur and crystal shoes for your return to the public. I’m also obsessed with Instagram BV content! ”
Maria Alia, influencer and consultant
“Vela scarfMy favorite hijab brand, run by two sisters in LA. This is where I always buy my hijab, and I decided to refill some of my favorite neutral scarves last week to show support.
“Mariam Al Sibai is a new designer and my good friend who makes the coolest outerwear today. I haven’t pulled the trigger yet, but I’m stalking pre-orders for its Fall 2020 collection – this blue vegan trenches shout my name. Note: He has raised funds to buy PPE supplies to donate to hospitals that need it now.
“LCD Shop – [I’m] obsessed with selection and curation. Right now I have a cart full of gems Collina Strada, Kkco and Sies Marjan that I need to narrow down and order ASAP. “
Olivia Kim, Vice President of Creative Projects at Nordstrom
“Asp & Hand – surrounded by beautiful and functional objects make the house more enjoyable. It is suitable for smoothies, grapes and blowing bubbles in water with Cleo [Kim’s child]! Blair and Eli are the amazing artists I have known since we all live in New York, and I love them creating and being here in the Pacific Northwest.
“K BananaHuangjisoo hand sanitizer is very effective and simple with zero aroma. This cheerful and pop-y boutique focuses on small Korean beauty brands and introduces many of them to U.S. customers. for the first time. The company is owned by a Korean-American woman based in Seattle. It marks so many boxes that I like to stand up and support!
“May LindstromYouth Dew Serum [for] try to stay hydrated and feel fresh all this time in the room and in front of my computer screen. Filled with vegetable oil and materials that support the local community and ethically sourced, the company also provides wages to its employees far above the minimum wage mandated by the government and great benefits.
“Westman Bagel. Do you know how difficult it is to find decent bagels and shears here? This is probably the closest I’ve found! Support young bagel shops by ordering online and having their own employees continue to give them jobs during this difficult time.
“Venessa Arizagathis Tell Anything DIY Kit and Take care of the bracelet [are] funny and cute. We all need to speak our thoughts and confide and maybe even use the word swear. This kit is great for children and adults. I always loved how happy and happy Venessa was. Once again, supporting women’s small businesses is a must!
“Cecilie Bahnsen. Our friends abroad are equally affected by the pandemic, so [I’m] show as much support as possible. To be honest, while I can appreciate the idea of dressing for a Zoom meeting, try doing it with a two-year-old boy who wants to jump on your lap for each call. I’m waiting to see my friends again IRL and wearing the biggest, most beautiful, prettiest dress I can find! “
Sarah Chiwaya, influencer, blogger at Curvily and founder of New York City Plus
“I see Chromate innovative cage design in the Man Repeller article around 2012, and I was immediately captivated by the influence of architecture. Its architectural origins are very good, but the brand’s transition to more advanced swimwear is even better. His ongoing commitment to the inclusion of true size and diversity of models really sets it apart too – having presented plus models on the foundation long before being treated as a fast-paced trend, and inclusion never seemed to be tokenizing. I am currently building the main collection of swimwear, both minimal and minimal clothes, structured long sleeve choices. Aside from the excellent design and plus representation (both major), the people who make up Chromat are just beautiful: Founder Becca McCharen-Tran has become a friend, and the whole team is amazing.
“I liked Cynthia Vincent’s design well before she started offering plus with Baacal, so my curiosity was immediately offended when I heard about the launch. This is one of several high-end contemporary labels, plus, which focuses on sustainability at every step of the process. The checkered car coat is one of my favorite items (which really says something, considering all the clothes I have collected) – I wear it more than anything in my closet, and know I will be years to come. I also have a beautiful skid gown and a python silk-print blouse which is my choice if I need to feel more interested. Baacal is a plus brand made by a plus size woman who really knows her skills, and it shows: Pieces and fitter are very wise, and pieces are things we all want to elevate our clothing.
“I was invited to Hayley Elsaesser’s NYFW started again in 2017, but I have a conflict. When I look at the photos from the presentation, I am heartbroken because I missed it. It was a burst of color and subversive print, and the casting exceeded the standard. The singular footprint and the look on his tongue that wears streetwear still feels fresh, and sometimes even too timely (ie the “Existential Dread” hoodie now). My favorites are the graphic tees, including baby tees cut from their Teenage Wasteland collection, and the perfect ‘Call Cats, Not Cat Calls’ tees. “
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