When the coronavirus pandemic swept the nation – and we all stayed at home to prevent its spread – independent fashion companies struggled to stay afloat. The best way to help local brands survive the crisis (and treat yourself as a good social-distancer) is to shop online.
Here are six of our favorite NYC-based labels that are worth your valuable money. They all have a great mission too.
This East Side-based label may be less than a year old, but it is already on the Elsa Hosk model radar and pop star Madison Beer – and for good reason.
Founder Lisa Caprio creates and models vintage-inspired items, including itty-bitty bikinis, matching silks and golden rings decorated with angels, all influenced by the summer on the Jersey Shore and the impromptu discovery of thrift stores. Maki, a label maker, sews 80 percent of the unique stores in her apartment in downtown Manhattan, ensuring zero factory waste.
“I brought everything he needed to make clothes, to buttons and zippers,” Caprio told The Post.
While most online label orders are being processed and shipped as usual during locking, coveted, custom-printed swimwear stores (inspired by the 90’s cult film “Now and Then”) can be ordered in advance now, and will be delivered in May.
The 28-year-old designer also connects one on one with loyal customers of Heavy Manners via him @_highmanners and personal @ hotstufflildevil Instagram account. “I want to tell them everything, and feel we are all just hanging out in the living room.”
If you currently lose the sensation of exploring secondhand stores to get a passionate and unique skirt, click no further than Eveliina Vintage to fix it.
And don’t worry, most of the NYC label-based Bohemian tops and gowns from the ’20s,’ 30s and ’40s won’t require expensive dry cleaning trips before or after use.
“Most of the fabrics – white Victoria, silk clothing, cotton and silk dresses – are meant to be washed with water, and we try to clean each part to give them a fresh and clean look,” said the 67-year-old shop in Helsinki, Helsinki. The owner of the birth Eeva Musacchia told The Post.
Musacchia’s 26-year-old twin daughters, Emilia and Amanda are also part of the family business, handling the presence of creative social media, which has proven vital during the current economic and health crisis.
“While we want to sell on our Instagram[[[[@eveliinavintage], we also aim to inspire and present a little beauty to feed our followers, “said the founder.
Comfortable sweat that never pills, wears off or spills – under $ 100? Sounds too good to be true. But Sabrina Zohar, 30, began offering it when she debuted with a recreation brand based in New York in 2017.
The launch was carried out after his mother survived the unthinkable: “They found six aneurysms [in her brain] and give him a 3 to 5 percent chance of normal life, “Zohar told The Post. “After a failed operation, they found the scroll [to treat her] and it worked. I started Softwear the next day! “
Her clothes are proudly made in the United States, right down to the thread. “Our fabric is dyed, woven and finished sustainably in LA, using toxic dyes and chemicals,” he said. “We then cut and sew here in Brooklyn, New York, in a sustainable manufacturing facility.”
Keeping small businesses alive during the COVID-19 pandemic is not easy, but Zohar is still committed to fulfilling online orders from his apartment. “I go to the post office once or twice a day to deliver orders, and pray every day they keep coming in, so we can pay rent.”
The company offers a 40 percent discount to all health care workers and the front line, as well as coloring a free tie for every piece of white or chocolate purchased. “I’m hurrying,” Zohar said. “There is no other way we can survive.”
The SVNR brand inspired by lust (pronounced “souvenir”) started off on Memorial Day weekend in 2018, when a friend posted a DIY jewelry design for Christina Tung on Instagram.
“Soon, buyers from leading department stores and others in the fashion industry began sending me messages,” Tung, 36, told The Post. “I took a few photos and sent them to the editor. Vogue responded to me in five minutes and convinced me to launch the brand! “
The Bedford-Stuyvesant business, based in Brooklyn, provides hand-dyed-to-imperfect skid dresses, crocheted bags and cunning jewelry – all handmade from materials found, reused, biking and natural.
“Each piece of jewelry is named after a different city around the world and is informed by its landscape and architecture – whether green and lush, colorful, unpretentious or silent,” he said.
To help combat the COVID-19 crisis, a label that appears is donating 50 percent of web sales to Meals on Wheels, an organization that provides food to senior citizens. “I was advised to drop me off [donation] percentage and maybe that would be smarter for self-preservation, but that’s not the case, “Tung explained. He also launched GoFundMe to raise money for personal protective equipment and ventilator parts.
Inspired by his father’s South Florida painting company, Jerome Peel began making cool kid work clothes from his apartment in Bushwick, Brooklyn, in 2016. Only a few years later, 29-year-old painter’s pants, plaid shirts, unique tees and zip-up workwear wanted by people like Lady Gaga (not to mention skaters, devil’s streetwear and people in fashion).
The company now operates outside the studio in Chinatown, where Peel designs and personally embroiders the merchandise it manufactures. “I just hope one day I can buy an office with a window,” he joked to The Post.
He is still working hard from the Canal Street studio in the middle of locking up the coronavirus. Every day he wraps his face, slips his hand in his pocket and walks to the post office to deliver his unisex clothes to customers, careful to keep a distance of 6 feet from the others.
“For the people who buy, I’m very grateful for them – that’s the only way I eat,” Peel said. “These days will really prove who is dedicated, because if you don’t, you won’t last long.”
Ten years ago a pair of twins – Morgan and Samantha Elias, 29 – built one of the first vintage brands in the world (consisting of reworked T-shirts, swimsuits and outerwear) from the basement of their mother’s house on Long Island.
The two brothers sold their buzzy designs in innovative pop-up shops and the flagship Soho, which previously accounted for 90 percent of label sales, before COVID-19 closed the city.
“I decided to rent in NYC and move to Long Island to cut my personal expenses,” Samantha told The Post. “This allows me to be close to our warehouse to support our e-commerce axis, but it is a radical change to say the least, given that I am eight months pregnant!”
Since closing their brick-and-mortar store a few weeks ago, TVT has had to lay off 26 out of 30 employees to avoid bankruptcy. The founders hope that the team can be rehired in the coming months with the help of government small business subsidies.
The brothers who work hard now reach out to celebrity fans, like Kaia Gerber, for virtual presentations. They also rushed to meet new demands from online shoppers. “We really returned to Mom’s basement,” Samantha explained. “Morgan fired whatever inventory we had access to an emergency home studio to keep the website full.”
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