MISSOULA, Mont. – New vintage shop, Pink Elephant, takes over an empty storefront on the corner of busy Higgins and Broadway. The store’s main focus is sustainable fashion.
They sold vintage clothing from the 1920s to 2008. The store got as much of their stock as possible, through garage sales, real estate sales, and trade-in with customers.
Co-owner Tony Montoya said they weren’t just focused on keeping clothes from being thrown in landfills.
“Anything we can do, you know, [I’m a] strongly believes in recycling, “said Montoya.” Anything you could possibly recycle … from clothes to your household items. If we can provide a way to do it with clothes, we’re all about it. We even have old cameras, old door stopers and old dolls. Anything we can give another life, I’m always about. ”
Sustainable fashion is a growing fashion trend this year. It was seen during the inauguration ceremony. Jill Biden wore earrings from designer Monique Pean, made from recycled platinum. Another viral and ongoing work featured is Senator Bernie Sanders’ gifted mitt made by hand from an old sweater by Vermont teacher Jen Ellis.
Shop owners said they hope to have a massive opening towards the end of January after finalizing some of the last major details, such as putting their sign outside.
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