While some of your favorite clothing brands are touting their quarantine-friendly collections and customizing their marketing campaigns for a pandemic, warehouse workers risk their lives to follow them.
Fast fashion companies like ASOS ($ LON: ASC), Boo hoo ($ LON: BOO), and Fashion Nova ($ FASHIONNOVA) responds to Coronavirus’s impact on the industry with increased production, rapid sales, and an emphasis on casual shoes. Forever 21’s (FOREVER $ 21) Home advertise “steal steal at home.” Nova fashion say, “Stay inside, stay comfortable,” and Boo hoo joke, “Switch to the living room like …”
The strategy seems to work for some of these brands. Since the end of March, Facebook Fashion Nova said it has jumped 186%.
Facebook said that ASOS has increased by 123% since the beginning of last month.
And there are no plans to slow down. ASOS collects money with a potential increase in equity to continue operations through a pandemic. Forever 21 is on the same track, adding new job posts to its website.
Meanwhile, Boohoo is increasing sales worldwide, but the deal is running low. The average discount peaked at 43% last month but has since fallen to 28%.
The condition of the fast fashion factory was questioned from the start. Now, they are deadly. “There is no social distance, not enough cleaning, not safe at all, I’m afraid to go (to work) because I have a three-year-old daughter,” an ASOS employee told GMB Union. Another worker said, “This is a center of infection, you can get a COVID at any time. Why am I still there? “
Thinknum tracks companies using the information they post online – jobs, social and web traffic, product sales and application ratings – and creates data sets that measure factors such as recruitment, income, and pedestrian traffic. Data sets may not be completely complete (they only take into account what is available on the web), but they can be used to measure performance factors such as staff and sales.
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