Kelly Rowland on New Fashion and Music Design Debut, ‘Black Magic’ – WWD | Instant News

“I saw some of them that looked like, ‘Oh my God, do they really like it?'” Said Kelly Rowland. “I just told someone, really low, low, low-rise jeans, ‘What am I thinking?'”

She references her throwback outfit caught in the late 90’s and early 2000’s from her time on Destiny’s Child with Beyonce and Michelle Williams – one of the top-selling girl groups in music history. The photos live on on Instagram, where they are often featured in nostalgic posts.

“It’s your 20s, part of your expression,” he continued. “You know what I mean? That makes perfect sense. But wow, it’s time.”

Rowland was inspired by that time in his life and the fashion of the times when designing his first fashion collection, clothing and shoe line in partnership with JustFab. The online fashion retailer, which is owned by the TechStyle Fashion Group (whose portfolio includes Savage x Fenty, ShoeDazzle and Fabletics), offers a membership program that provides discounted pricing to its 2.1 million VIP members. Whereas Rowland has collaborated with Angelcompanies based in the past as faces JustFab, this marks it draft debut.

“This is a new chapter for me, which makes it very interesting,” he said.

Rowland’s collection – tube tops, slit body-con dresses, blazers, heeled sandals, sneakers and boots in earthy and pastel colors – are available on starting today and prices (for members) range from $ 35 to $ 50 for clothes and $ 40 to $ 60 for shoes.

The first look at Kelly Rowland’s collection for JustFab.

Nineties clothing as a whole became a reference when collaborating with draft teams, he adds, especially during the supermodel era when the likes of Naomi Campbell and Christy Turlington dominated the runways.

“It was a very classic time in particular, a lot of fun, and, you know, full of talent,” he said.

Rowland launched her solo career as a singer-songwriter in 2002, has acted in television and film, appeared on competition shows as host of “The Fashion Show” Bravo, a judge in England music franchise “The X Factor” and the Australian dance talent show “Everybody Dance Now”. These days, immediately after releasing his latest EP “K” and single “Black Magic,” Rowland has been at home in the midst of a pandemic caring for his young son and newborn baby.

“I’m still used to it,” he said of balancing motherhood and career. “That’s the best I can give in response. I’m still used to it, still learning how to balance. I’m still learning how to juggle and think about things as I go along, like every great woman is. “

About his new music, he said: “This is my best job to date. I’ll say it, for sure. The music is alive and feels great. And I’m very excited to share just a new part of myself and a new part of my story with my fans. “

The music video for “Black Magic”, which references Black Lives Matter, was released on February 12 Black History Month.

“I feel like Black history should go on for the whole year,” he said. “There are so many different heroes that have been seen and celebrated, but there are some who haven’t, so if there are, I want to be sure if it’s me learning about new heroes or teaching my children about new heroes. , I am always happy with that historical month. It hasn’t changed since I was a kid. Introducing my son was really fun for me, because he could learn about all of his Black heroes. “

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