“What a Surprise is Their Self-Expression and Individuality, That’s a Very High Level” —Meet the Finalists of the Fashion Festival d’Hyères | Instant News


The 36th edition of the Hyères International Festival of Fashion, Photography, and Fashion Accessories is underway despite social distancing, with finalists in each of the three categories announced tonight at a small ceremony at Villa Noailles.

As president of the Fashion jury, Louise Trotter was personally present to applaud the 10 people
designer, selected from 185 applicants. “What’s really interesting is how diverse they are,” said Trotter, Lacostecreative director, who works with female and male team heads to narrow the field. “Everyone is unique. The depth of research really surprised me – their work was very rich, and they were all strong in their interests, abilities, and approach to design, but what struck me was their self-expression and individuality. The level is very high, “he said. “I hope my jury can help create a community with and around them.”

First-time jury president Dominique Issermann, who headed the Photography prize,
wrote by email that this year’s edition of the festival is an important experience for young creatives
who are starving for the community amidst the ongoing lockdown. “Tricky times can stimulate creativity, but the frustration comes from not being able to share it – and, oddly enough, despite that gigantic scene on social media,” he wrote. Asked what her actions would be from today, Issermann replied: “Beauty, the kind that mysteriously nests in the heart and captures you everywhere from galleries to street corners, in whatever form, does it whether it’s a 20 x 25 vintage view camera. or iPhone. “

Contacted by telephone in Lisbon, Christian Louboutin also said it as the head of Accessories
As a reward, he attempted to gather five eclectic panelists who “understand style and fashion as entertainment.” The designer praised the level 80 submissions for the Accessories 2021 award. Before today’s deliberation, he had already topped that figure by half.

“It’s very interesting to see what people are interested in early in their careers,” he said.
“Things have really changed. You can see that young designers care a lot
environmentally friendly; there is a lot of heart, research, and intelligence on this issue. Recycle
and everything “second life” is something I’ve worked on before, but if it is
from today I will be much more excited about it, I will become the King of Recycling. “

Even so, living in serious times doesn’t mean fashion has to be an obstacle. “While
inconspicuous designs, I am pleased to say that they are neither minimalistic nor pretentious. We are at the intersection of art, craft and technique, ”he observes. “The only thing is that it’s always a little difficult for me to judge people. It’s hard to turn people down. I don’t like doing that. “

The finalists for the Fashion competition are:

Arttu Afeldt, Finnish Men’s Clothing

Mengche Chiang, Taiwanese Men’s Clothing

Venia Elonsalo, Finnish Women’s Clothing

Sofia Ilmonen, Finnish Women’s Clothing

Laima Lurca, Latvian Women’s Clothing

Ifeanyi Okwadi, British Men’s Clothing

Rukpong Raimaturapong, Frech Menswear

Adeline Rappaz, Swiss Women’s Clothing

Elina Silina, Latvian Women’s Clothing

Mateo Velasquez, Colombian Men’s Clothing

The 36th International Festival of Fashion, Photography and Fashion Accessories will take place
place at Hyères from 14-17 October 2021.

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