British Fashion Council Spearheads Deadstock Fabric Initiative – WWD | Instant News


LONDON – British Fashion Council has mobilized London designers to donate their deadstock, or unwanted material, to fashion students across the UK

The goal of the community project, dubbed the Student Cloth Initiative, is to support students whose resources have been dwindled by the pandemic, and to help reduce industrial waste.

New and established brands participated, including David Koma, Natasha Zinko, Roksanda, Simone Rocha, Barbour, Gabriela Hearst, Victoria Beckham, Halpern and Paul Smith.

The deadstock cloth will be donated to students completing their BA degrees at 33 UK colleges.

This project is a continuation of the ReBurberry initiative piloted earlier this year by BFC and Burberry, who donated their own fabrics and helped create a centralized logistics process so more brands and colleges could participate.

This time, Burberry will support material delivery while BFC will oversee all logistics. Matchesfashion, creative consultant Cozette McCreery and author Charlie Porter are also supporting the initiative.

“This collective action is in response to the pandemic, but is expected to become a model for how designers and brands can give back in the years to come, placing sustainability at the heart of UK fashion education,” said Porter.

Throughout the pandemic, and facing factory closings, more designers have turned to upcycling, as well as cloth donation schemes to support rising students and talent.

Label like Dunhill and McQueen also started donating their excess fabric, while British designers were on the rise Deborah Lyons has founded the Fabric Society, an online destination where fellow designers and students can source materials for their work.

“Finally we want the deadstock to run out. The industry has a lot to do, and while we are using deadstock, we also need to research new materials and reach a stage where recycled or sustainable fabrics are available to the wider public, ”said Lyons.



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