From His Home in Dallas, Max Trowbridge Reimagines the Life Cycle of Fashion | Instant News


SSome people just embody fashion; Max Trowbridge is one of them, with DNA that appears to be woven from the finest silk. Born and raised in England, she graduated from the London College of Fashion in the early 1990s and worked as a fashion designer at Mansfield, a British women’s ready-to-wear luxury brand. Trowbridge, who lives in Dallas, recently launched its new fashion and e-commerce collection site, Eve and Max (“Eve” is a tribute to her grandmother, who shares the same name) and collaborated with British artist Adam Ball.

Eve & Max “was founded with a conscious ethos to reinvent the life cycle of fashion.” Please expand.
The fashion system needs to change. The life cycle is ancient, and we have holistically transcended the process as consumers on a global level. Over the years, I have thought about this moment: creating a slowing business to stop the endless and unnecessary constant consumerism. I want to reorganize a new life cycle that supports one seasonless collection a year that reduces overproduction, minimizes waste and supports our environment at every level. For me, sustainability starts with a business model. I’m not saying I have a 100 percent sustainable business, but I am aware of every business decision. With only one collection a year, sold directly to consumers or by pre-order, I didn’t create an inventory; I made an order and shipped it four to six months later. Let’s think consciously about our wardrobe. Let’s curate it with a purpose – no more fast mode.

Max and Eve founder and designer Max Trowbridge (Photo by Misael Rodriguez)

Your debut is titled Collection Twenty One: Respair.
Art has always been a source of inspiration for me, and an artist will be featured in each annual collection. For his debut, I collaborated with British artist Adam Ball. I have his beautiful work, a hand-cut detailed document of his DNA structure, but I was very interested in his earlier rainforest paintings. For this collaboration, Adam painted a masterpiece in shades of pink – a highly detailed, pointillism-style rainforest abstract. I will donate a portion of the sales from the collection to Rainforest Foundation. The work entitled Respair, means returning to hope – so apt, representing the heart and soul of the collection.

The inspiration behind the collection.
The result is culturally a story of East-West encounters. The inspiration starts with the kimono I bought in 2013 after a trip to Japan. I was fascinated by the layers of traditional kimono, from undershirts, or nagajuban, to obi. There are several elements of coating that I think are important in our daily style. On the other end of the spectrum, I love hoodies. But I wanted a more glamorous style without looking like I was ready to work out. I think this collection has something for everyone.

Collection Twenty One: Respair, available for pre-order starting April 1 at eveandmax.com.



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