5 New York Designers on Improving Calendar Mode During the Coronavirus Crisis | Instant News


For many people, that could mean moving away from the “full collection” model, which has traditionally been the gold standard: In one season, designers are expected to cover the entire garment, evening wear, tops, trousers, statement pants, accessories, et al. “I am really thinking about the amount of goods we all produce,” Lippes said. “There are many things, and maybe this will get rid of some of the weaker players, and [businesses] survivors will be forced to do things in a smaller, more compact, and focused way. Bosses are my biggest category – does that mean we can only be superiors? Designers need to focus more on who you are as a brand and who buys your clothes, and maybe that will force the industry to understand that being smaller and more focused is okay. We don’t have to do big runway shows all the time. “

Partow added that he reduced the size of his fall collection, too, both to cut costs and reduce potential tensions that might be in his shop. “We don’t want to drown them with inventory,” he said. “It’s very selfish to only see your own business right now – you have to see how this affects the entire chain and works to support each other.”

“This involves the entire supply chain, and we are trying to be realistic with our needs and expectations,” he said Rosie Assoulin. “We are compassionate and understand their situation and the big picture – we are all trying to be good partners. Where it will leave us is uncertain, but the attitude that we all have to work together and support each other during this time is very helpful. “

Rosie Assoulin Fall 2020Photo: Courtesy of Rosie Assoulin

The next question for these designers is how they will design the 2021 resort and spring 2021 – or if possible to produce the collections. Partow did not expect to do a “typical” resort collection; instead, he would shift delivery of the fall closer to the resort window, essentially skipping the season. Assoulin plans to carry out a collection of resorts that “feels appropriate” – possibly on a smaller scale – although Lippes confirmed that retailers had asked for the resort. “This will probably be half the usual size,” he said. “We are working slowly, but we certainly won’t be ready by June 1,” when designers usually start showing resorts to the press and buyers. “We are targeting at the end of June to prepare it, and try to find the best way to display it in digital format.”

Although this is all a change to an outdated system that makes sense and will likely make these designers survive, everything is still uncertain. No one can predict what will happen in the next few months. Even if the spread of COVID-19 has slowed in the fall, the world in general will definitely not feel “normal,” and the fashion industry will spend months struggling to just survive. But Assoulin is optimistic that designers will get out of here with renewed goals and a crystallized vision of the future of fashion. “Until now, we failed to reorganize more sustainable regeneration [industry]”he said.” I know I am not alone when I say there must be a better way. I believe this moment will help us get closer to a new path, more beautiful, more useful, more meaningful. “



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