NEW YORK, May 21, 2020 / PRNewswire / – Active May 30, 2020 in 2:00 PM, Harlem’s Fashion Row (HFR) will launch a new non-profit, ICON 360, in response to the current Coronavirus pandemic that is sweeping the world.
In an effort to raise funds for color designers, influential arts and entertainment organizations will host ‘Virtual Fundraisers’ with special fashion industry guests, to celebrate and support designers who apply for ICON 360 grants.
The non-profit program will provide forgivable assistance for color designers who spin their business during this pandemic and need funds to scale.
The current economic climate has created uncertainty for designers. With a halt to production and a dramatic decline in sales, Harlem’s Fashion Row decided to take action and help color designers through an unprecedented period.
This mission is to dedicate 100% of ticket sales to the new non-profit, ICON 360, providing safety nets for current and future designers.
“During this crisis I think it is very important to do everything in our power to support color designers. I am very inspired by the resilience of designers who make bold pivots in their business. As a fashion community, we have an extraordinary opportunity to help increase the business scale of designers who thrive even in the middle of a pandemic. “- Brandice Daniel, CEO and Founder of HFR.
The “Virtual Fundraising” event will be HFR’s first philanthropic effort. That day will be filled with panel discussions such as:
International Impact in Fashion with guest panelists McPhearson’s guest and Karen Blanchard.
Youth Editor in Chief of VOGUE, Lindsey Peoples Wagner will discuss Gen Z and Millennial Response to the COVID Crisis 19.
Christopher John Rogers Vogue CFDA Fashion Fund winners will talk to celebrity stylists, Wayman + Michah.
Play to Win with Liliahn Majeed, NBA Senior Vice President of Diversity & Inclusion
Kesha McLeod, a celebrity stylist for top athletes like Serena Williams will talk to Rich fresh bespoke pieces are often seen on celebrities like Lena Waithe.
Finally, words of wisdom will be given by renowned designers, Tracy Reese.
Guests will also have the opportunity to see fashion shows with past HFR designers and new designers to come, and engage in interesting presentations. Guests can buy tickets to the anticipated virtual event through the newly launched website www.hfricon360.com.
Designers can apply to receive grants June 15, 2020. The website that will be used is www.harlemsfashionrow.com. All guidelines are listed on the website.
This event was supported by Nike, Gap Inc., Shea Moisture, and Diageo.
About Harlem’s Fashion Row (HFR): Long before inclusiveness became a widely accepted destination in the fashion industry, Harlem’s Fashion Row has championed and appointed color designers. Founded in 2007 by Brandice Daniel, this organization supports emerging talent and provides a platform for under-represented African American and Latin designers. To learn more about Harlem’s Fashion Row, visit www.harlemsfashionrow.com.
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