Students of Kent State fashion merchandising rise to TikTok stars | | Instant News

After being sent home from college because pandemic coronavirus, a Kent State student, took advantage of his downtime and became the famous TikTok.

Major fashion merchandising junior Ciara Haith, @_cicichanel_ at TikTok, is starting to gain popularity at TikTok, a newer social media platform, after its first post on March 20. In the video, Haith is doing a jumbo faux locs tutorial, which has accumulated more than eight million views and nearly two million likes.

Merchandising junior fashion major Ciara Haith showed off one of her own hairstyles. Courtesy of Ciara Haith.

Haith decided to join TikTok after returning from college to see all the hype. After spending a few hours on the application, Haith became addicted and knew she wanted to participate in application trends.

“I was surprised at the involvement of my post because when I started, I only had 10 followers and they were my friends,” Haith said. “I don’t think people will be interested in my content.”

Because people responded so well to their first video, Haith decided to continue creating content that revolves around her passion including fashion, hair, makeup, and lifestyle. Haith said he was joking about not going to another world like comedy, because that was not a good move for him.

“I want to continue in the beauty field because that is what I am always interested in,” he said.

Following the success of his first video, Haith managed to produce more than five viral videos, including a tutorial about how to pull out box braids, install Marley braids, curly hair tutorial, headwrap tutorials and most just, his first wig installation.

With more than 100,000 people following him, Haith has begun to think about the purpose behind the video he posted.

Growing up, Haith doesn’t remember seeing a black content creator who taught women how to do different hairstyles, how to make an appearance that doesn’t end with makeup or how to handle natural hair.

“You don’t see many people who look like me,” said Haith. “If even one person can see my content and feel inspired, or even learn something new, I will be happy.”

Haith said that his love for fashion was inspired by his aunt. As a child, Haith remembers receiving books from his aunt about shoes throughout history and others related to fashion, which allowed him to broaden his mind and peak his interest in the industry. Haith even remembers sitting in front of the television and watching shows like “Say Yes to The Dress” and “What Not to Wear.”

“My aunt has always supported me,” Haith said. “He’s one of my role models.”

Haith plans to continue making TikToks in hopes of growing as a person and inspiring people along the way.

“I want to expand with my content,” Haith said. “Hopefully, it will take me somewhere.”

Andre Claudio is a reporter. Contact him at [email protected].

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