Mvuemba released the latest collection for its fashion brand, Hanifa
, on Instagram, live on Friday. During the show, a digital model was sashayed on the runway with designer clothes wrapped in a headless, three-dimensional body.
The Pink Label Congo collection features trousers and dresses in bright colors and is described as the future of runway mode by the audience.
He said in an interview with fashion magazine that he had worked for seven months to create computer-generated models, “Designing content using 3D models and now the entire collection has become a complete game modifier for me.” even a greater amount of attention-to-detail for the clothes fits and looks right. ”
The Hanifa virtual collection is part of a growing trend of fashion houses that are increasingly embracing technology to showcase their designs.
Last year American fashion designer Tommy Hilfiger used a Infonoencer Noonoouri Instagram
created by graphic designers to promote their products.
Hilfiger CEO said at the time
, “they shape consumer purchasing decisions, inspire them in more relevant ways, further blurring the line between digital and reality.”
Award for African tailors
Mvuemba said at launch
that each garment represents Congo, the central African country where he came from.
One of the clothes is a backless mini dress
in red, blue and yellow, representing the Congolese flag. Fund maxi dress
in blue and green represent the point where Congo River
meet the land.
Congo is one of the world’s leading producers of cobalt, accounting for more than 60% of world production
. Cobalt is a chemical element used in producing smartphones, tablets and electric vehicles.
“I am very deliberate about everything I do with this collection,” he said. “If you are African, then you know about African tailors and how the details are important and the color is very important and the prints are very important. I really only want to use it in this collection, just to pay homage to African tailors,” Said Mvuemba
during the launch on his Instagram page on Friday.
Congo cobalt mine
The Pink Label Congo collection is not only about fashion that will be digital. It’s also about raising awareness for the Congo mine, the designer said.
Inspired by his hometown in Congo, 29-year-old Mvuemba started a fashion show with a short documentary
about the experiences of children who work in the cobalt mine.
Minors and underage women work in this mine in harsh conditions
including physical abuse.
Sometimes they are forced to dig cobalt empty-handed.
In 2019, technology giants such as Apple, Google, Dell, and Tesla are sued for their involvement
in using children to mine cobalt in this country.
Increases mine awareness
Mvuemba said the Pink Label Congo collection was inspired by the stories of this mine and he used it to bring awareness around him.
“When I was growing up, I heard so many stories about cobalt and mining problems in Congo … often, there were children in this mine, many of them lost their lives and many families were affected,” he said.
This documentary features various reports from media organizations about the current mining conditions in Congo and the dangers of involving children in the process.
Everything about this collection is related to Congo to serve as a reminder of the condition of this mine, Mvuemba said.
“I really want to explain their condition. And I want this collection to support and benefit affected families,” he added.