Hanifa 3D Mode Demonstration Sets Speed ​​for the Future of Runway | Instant News

On Friday night, May 22, the internet belonged to a black woman. In the midst of a live DJ Instagram set, simpler pre-coronavirus photo sadness, and sheer boredom, Tweet, Congolese designer, and Hanifa founder, Anifa Mvuemba, debuted their latest Pink Label Congo collection through 3D rendering on Instagram Live. The move was in response to the uncertainty that loomed over the fashion industry. In the face of a pandemic, brands have canceled performances and changed their strategies to adapt to the times. And while the industry is no stranger to technology (ubiquitous CGI influencers Lil Miquela is proof), Hanifa The presentation is a breakthrough display of what is possible in normal new modes.

Even so, a digital show was not exactly what Mvuemba had envisioned in his debut on the runway. Self-taught designers have the intention to show this fall on NYFW before the coronavirus attacks. He actually first had the idea to hold a virtual runway show five years ago but considered it an ambitious pipe dream given his limited knowledge of technology. To familiarize himself with the world of 3D modeling, he turned to Google and YouTube schools – after all, they taught him everything he needed to know about launching a clothing brand.

“There is so much information out there. I Google everything. I learned how to sew from Google. I am just the type of person who when I want to learn how to do something, I will learn it even if it means I have to get up 24 hours for a week in a row, “he said. He studies 3D design software among designs for Hanifa’s core collection. After completing the Pink Label Congo collection in November 2019, only in January 2020 he decided it was time to realize his dream of virtual fashion show. The first step? Test 3D models on Instagram Hanifa, using curved 3D models instead of curved models of real-life brands to tempt upcoming brand offerings.

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Then, a coronavirus curveball occurred. Where most independent brands will tremble with fear, Mvuemba sees opportunities and works around the clock to do 3D fashion shows that will later be dubbed “innovative,” “changing games,” and “making history” by viewers. But with great technology comes a big responsibility – and technical difficulties. Five years of planning and seven months of execution were threatened with disruption within the first hour of the virtual runway debut scheduled by Hanifa. Not that she wasn’t ready, she spent weeks testing the show on a doll account for up to an hour before it was scheduled to go live on Hanifa’s official page at 19:00 EST. However, Instagram apparently blocked the software on Hanifa’s account, forcing Mvuemba to spin on him other page, Hanifa Bridal. Who says virtual runways are not as busy and serious as the original?

The chaos subsided when the Pink Label Congo livestream gained viewers by hundreds. Playing in a circle, the audience obtained first-class tickets to the Democratic Republic of Congo through a mini documentary that was screened shortly before the show began. A news article clip about the coltan mine appears on the screen informing viewers that Congo accounts for more than 60% of the world’s cobalt production, and the cell phone we use every day can contain the same coltan as many children and workers who have to work to do hard in sweltering weather. heat up a small fee every day. Even though it is a fashion show, it is also an opportunity to educate the audience about the war that is engulfing a country that seems far from the world but directly affects us.

“I want people to feel what people have been feeling from Congo for years: oppressed,” he explained. Media outlets do not cover news about illegal child labor and abuse of power in the Congo, and if they do, it is “significantly reduced,” he added. As a Congolese designer with a platform, Anifa M. hopes to help people see that they too are part of the problem and help improve the situation. The Pink Label Congo show in Hanifa attracted more than 500 spectators.

The Pink Label Congo is the second iteration of the Pink Hanifa branch label, which debuted its maiden collection on July 19, 2019. The nine-piece collection intentionally explores the historical alignment of Congo, marred by the misuse of its citizens especially in the coltan mine, and the beautiful scenery of the country woven into each strand, every color, every detail. Bodyless models with full figures strolling across the virtual runway with Congolese-inspired collections wrapped in curves and turns. Kinshasa dress, mini long-sleeved sleeves, dipped in the colors of the Congo flag – red, blue, yellow.

“Red represents the pain and blood and suffering of the country. Blue symbolizes peace, and then the yellow star symbolizes the hope of the country, “he explained. To represent the “tranquility” of Congolese women, Mvuemba designed the Zaire denim set. “All the women I know who grew up, including my mother, were calm and strong. “I always know every aunt, every grandmother, every woman I meet grows to carry herself in this graceful way and wants Zaire to realize that power,” he added. The collection also features Colette shirts created in partnership with the Responsible Sourcing Network. Hanifa will donate 20 percent of T-shirt sales to support Congolese families affected by illegal Colton mining in the Congo.

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When the final appearance – the Mai Maxi dress made following the Congo River – walked down the runway, Twitter erupted with praise and Hanifa debuted with Twitter’s top trending topic.

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Accessibility is also a touchstone for the Hanifa collection. The Pink Label Congo show is not closed to an exclusive set of editors; it does not follow the standard elite hierarchy seating, and the collection does not stop at sample size. The inclusive program provides viewers from all front row seats for elite affairs, setting standards for what can be the beginning of a pool that develops from fashion houses that embrace technology. In words of wisdom Kerby Pyer Moss Jean Raymond, “If you are just learning about Hanifa, we forgive you.”

Shop the complete Hanifa Pink Label Congo Collection here.

Assistant Editor
Nerisha is an assistant editor at ELLE.com, which covers all things beauty and fashion.

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