- YouTuber Jackie Aina has called for clothing brands to remain silent about the problems facing the black community, apparently alluding to the recent death of George Floyd and others who have sparked mass anger.
- Aina specifically marked Fashion Nova, Pretty Little Thing, and Revolve brands in a video posted to her Instagram story on Thursday.
- According to YouTuber, he cites these specific companies as an example because he says they often use black culture to market their products.
- At the time of writing, none of the brands mentioned in Aina’s post responded publicly, although YouTuber said she spoke with representatives for Fashion Nova, and had sent them “extensive actions.”
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Jackie Aina calling on fashion brands to use their platform to support the black community.
On Thursday, YouTuber’s beauty is posted an Instagram story about how many clothing companies remain silent about the problems facing the black community, seems offensive the latest death of George Floyd, Ahmaud Arbery, and Breonna Taylor which has provoked mass anger and protest.
In her video, Aina specifically marks the online retailers of Fashion Nova, Pretty Little Thing, and Revolve.
“Hey friends, I want to draw attention to something that I have noticed, and see, I will be very honest,” Aina said at the beginning of the video. “You don’t know what you don’t know, right? So if I don’t see something, then I’ll be left with an assumption.”
Jackie Aina said she wanted to draw attention to brands like Fashion Nova because she said they often use black culture to market their products
“As we know, there are many brands that like to take advantage of black culture, black music, black aesthetics, but it is very quiet when talking about black issues and black struggles in our community,” Aina said.
“So, just as you all like to hang out with Ty Dolla $ ign, and Saweetie, and Blac Chyna, can you at least say something when people are brutally killed by the police? Donate to families affected by this?” .
He goes on to say that brands must use their public platforms to support the black community, rather than sending funny memes and advertisements during this time.
“Do more,” Aina said. “Don’t only be there when it’s time to turn on the gram.”
Aina continues to make it clear that she marks Fashion Nova, Pretty Little Thing, and Revolve in her position specifically because she pays attention to “the particular aesthetics they like,” and “the specific vibrations they encourage on their social.”
“I know it’s like, dying black people aren’t aesthetically pleasing to eat,” Aina said. “I understand that. But I feel that’s the most you can do. You can’t just pick, choose and choose a part of our culture and not embrace it all.”
He added: “Guys, I understand that sometimes philanthropy does not have to be announced, but now more than ever, given how much influence these brands have in particular, it is very important for you to say and do something. Like that is the least you can do. “
YouTuber then said on Twitter that some of the brands he mentioned had not yet responded to his video
On Thursday night, a YouTuber fan wrote a tweet about Aina’s Instagram video to thank her for talking. Aina then responded to Twitter users, saying some of the brands mentioned in her video did not respond.
He also included screenshots showing how Pretty Little Thing saw his Instagram story, but didn’t answer.
—Naira Banks (@jackieaina) May 28, 2020
—Naira Banks (@jackieaina) May 29, 2020
But Aina said that she spoke with Fashion Nova representatives.
“Fashion Nova reached out and I called a few hours ago with their CEO,” wrote Aina on Twitter. “Post call, I follow up with extensive action and plan to make a follow-up call with them tomorrow. Thank you to everyone who contributed earlier suggestions today.”
“I cannot improve everything that I cannot, but we cannot deny that the brand I mentioned today is very influential,” he continued. “That’s why I chose to talk about them today. Now I’m waiting to see if they will put their money where they are. This is important to me.”
—Naira Banks (@jackieaina) May 29, 2020
At the time of writing, Fashion Nova, Pretty Little Thing, and Revolve have not responded publicly to Aina’s video.
Earlier this week, a video began to circulate which showed a white policeman knelt on George Floyd’s neck, a black man, for about eight minutes. During the clip, 46 years were seen pleading for his life, and heard saying he could not breathe before finally stopping moving. The crowd, including other police officers, were present at the location.
Floyd died that night after being taken to the hospital, and four of the officers involved were fired. Protests have since broken in Minneapolis, Minnesota, where the incident occurred, when people demanded that officers be arrested and charged.
In recent months, a similar incident which resulted in the death of black people attracted national attention and has made many people distrustful.
In March, Breonna Taylor, 26, was killed at her home in Louisville, Kentucky, after he was shot by police during a narcotics statue; His family said the police had the wrong address.
And in February, Ahmaud Arbery, 25, died after being shot by two white people while he was on the run in Georgia, even though it took more than two months for the people who killed him to be arrested.
Representatives for Jackie Aina, Fashion Nova, Pretty Little Thing, and Revolve did not immediately respond to requests for comments from Insider.
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