Rewards may soon be served with a burger and fries at McDonald’s, as the fast food giant is reportedly testing a food loyalty program to increase sales during the pandemic.
McDonald’s plans to test its bounty program for flagship menu items such as burgers and fries New York Post reported on Wednesday.
Brokerage firm Morgan Stanley is reportedly in talks with top brass at McDonald’s including CFO Kevin Ozan and president of US operations Joe Erlinger discussing plans, according to a research report from Sept. 18.
McDonald’s declined to comment.
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In the Morgan Stanly report, analysts predict that McDonald’s new food loyalty program could motivate customers to buy more food in chain apps and help “reduce some of the drive-thru capacity,” which has skyrocketed as a result of restaurant closings during COVID-19.
However, fast food chains still implement reward programs to get customers in restaurants. McDonald’s has a loyalty program for its McCafe coffee line, which gives java lovers a free cup of coffee after purchasing five copies via the app.
Likewise, MyPanera under the Panera name is an unlimited coffee subscription for $ 8.99 a month. Last year, Burger King launched an app-based coffee subscription that costs $ 5 a month for one small brew a day.
The fast food war has continued through the pandemic, with chains offering lots of deals and promotions.
Last week McDonald’s experienced an ingredient shortage triggered by its partnership with rapper Travis Scott for value food.
Meanwhile, Burger King announced a coupon offer on its app, giving customers a Snack Box consisting of 10 chicken nuggets, medium-sized fries, cheeseburger and small soft drinks.
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