Coronavirus has thwarted all the top summer sporting events and celebrations, from the Wimbledon grand slam tennis tournament to the Tokyo Olympics, causing delicious food.
Hospitality events have completely disappeared across Europe and suppliers of strawberries and Stilton cheese are ringing alarms that sales are on the rise.
Summer Soundcape will skip bubbly bottles while hundreds of thousands of servings of strawberries will not be eaten because the coronavirus cancels celebrations and cancels season sports.
Champagne, a French region that produces bubbly with the same name, has cut supplies of delicious food to support prices through reduced demand. The French Champagne Committee, which regulates the industry, bans Champagne presales currently fermenting to avoid flooding the market, according to the French news site The Local.
Demand for Champagne in the UK is reported to have been cut in half through locking, despite a surge in cider and beer sales.
Meanwhile, the famous British blue cheese, Stilton, has experienced a 30% decline in sales since the lockdown began, according to the Stilton Cheesemakers Association, which represents a much loved producer of delicacy.
Cheese, known for its distinctive aroma and blue mushrooms, can only be produced in the English districts of Derbyshire, Nottinghamshire, and Leicestershire
Prince Charles, patron of the Association of Specialist Cheesemaker Makers, urged Britain to support British cheese makers, some of whom could “disappear forever.”
“The closure of our pubs and restaurants has had a negative impact on UK cheese sales, and I understand that some of our smallest producers are really suffering,” he said in a statement.
Ruth Edwards, a politician representing one of Britain’s three Stilton-producing regions, told MarketWatch: “Coronavirus has posed some serious challenges for the dairy and cheese industry because demand for products has dropped significantly in recent weeks.”
“My strong message for everyone who likes cheese is to try Cropwell Bishop or Colston Bassett Stilton, you will never look back,” he said.
Meanwhile, the cancellation of Wimbledon, where fans in 2019 dropped nearly 200,000 servings of strawberries, has made British fruit farmers worry they could face a sticky summer. The loss of sporting events such as Formula One, cricket matches, soccer, and other important events outside will also hit producers hard.
Reportedly the British Summer Fruits trade association will double marketing and public relations spending by 2020.
The National Farmers Union (NFU) hopes in-store demand for agricultural products will increase and offset the decline associated with catering and events.
“For catering and wholesalers, the market has disappeared overnight. However, most of our berries are sold at many retailers and demand is so strong that the plants are well placed to be marketed in the retail sector, “NFU chief horticultural advisor Lee Abbey told MarketWatch.
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