The situation in the German meeting and incentive industry must be seen as very dramatic. In Germany, the lobby group called “Alarm Level Red” demands from the government immediate action to ensure the continuation of the MICE sector.
It started right before Berlin planning to host the world of travel and tourism at ITB, the biggest travel industry event in the world. ITB was canceled at the last minute on February 28 after eTurboNews predicts it on February 24, 2020. This last cancellation caused huge losses to travel and tourism companies throughout the world. ITB returns rent, but significant money is invested in events, stand design, accommodation, air transportation and temporary staff that have been hired cannot be returned in many cases. Some destinations invest a large portion of their annual promotional budget to shine at ITB, and there is nothing left to shine on.
While the meeting industry has shifted to zoom events, the sector has suffered the longest from locking and canceling COVID-19. 4-5 months without income cannot be sustainable for any size company.
MICE generates 130 billion Euros in business in Germany with 1 million people directly or indirectly working in this industry. Making an illegal event means making an illegal MICE business.
People who work in the MICE industry indirectly include catering, the cultural business industry, the creative design business, accommodation, and the transportation, restaurant and shopping sectors. When calculating this expanded sector for losses suffered by the German Meeting and Industry Incentives, the total damage can be proven to be 264.1 billion Euros with 3 million people struggling to keep their jobs.
SOURCE: Mouse business
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