Bell Germany launched this solution in March for more than 30 products including serrano, prosciutto and savoy ham slices. The new solution will replace a non-recyclable multi-material plastic solution, which reportedly uses 37% less material compared to standard modified atmosphere packaging.
Mondi said the switch would reduce plastic waste for Bell Germany by up to 35 tonnes per year thanks to the light weight of the solution. It is also projected to lower waste disposal costs for Bell Germany and meet the recycling design guidelines of leading retailers.
Created after two years of development, the new Mondi WalletPack operates as a folder, which consumers open to unpack products. It features a back cover function on the back to prevent food spoilage and has been verified by the German agency cyclos-HTP as 93% recyclable.
Thomas Kahl, project manager for EcoSolutions at Mondi, said: “Our goal is to create packaging that is sustainable in design. It should be better for the environment, as well as protect food, and stand out on the shelf.
“Our unique EcoSolutions approach takes all of these elements into account: we work closely with Bell Germany at every stage to ensure that this is the best solution for all of their products.”
Jessica Trautmann, senior product manager at Bell Deutschland, added: “As with all food packaging, the priority is to protect the content, but over time it has been our goal to increase our packaging recycling as we want to make all parts of our business more sustainable.
“Mondi has been a valuable partner in the creation of this solution and we are excited to launch this new packaging that is both recyclable, functional and attractive on the shelf.”
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