How China’s first autonomous driving unicorn Momenta hunts for information – TechCrunch

Cao Xudong turned up on the facet of the street in denims and a black T-shirt printed with the phrase “Momenta,” the title of his startup.

Earlier than founding the corporate — which final 12 months topped $1 billion in valuation to turn into China’s first autonomous driving “unicorn” — he’d already led an enviable life, however he was satisfied that autonomous driving could be the actual massive factor.

Cao isn’t simply going for the moonshot of totally autonomous automobiles, which he says may very well be 20 years away. As an alternative, he’s taking a two-legged method of promoting semi-automated software program whereas investing in analysis for next-gen self-driving tech.

Cao, pronounced ‘tsao’, was pursuing his Ph.D. in engineering mechanics when a possibility got here as much as work at Microsoft’s elementary analysis arm in Asia, putatively the “West Level” for China’s first technology of synthetic intelligence specialists. He held on the market for greater than 4 years earlier than quitting to place his palms on one thing extra sensible: a startup.

“Tutorial analysis for AI was getting fairly mature on the time,” stated now 33-year-old Cao in an interview with TechCrunch, reflecting on his choice to give up Microsoft. “However the business that places AI into utility had simply begun. I believed the economic wave could be much more intensive and intense than the educational wave that lasted from 2012 to 2015.”

In 2015, Cao joined SenseTime, now the world’s highest-valued AI startup, thanks partially to the profitable face-recognition know-how it sells to the federal government. Throughout his 17-month stint, Cao constructed the corporate’s analysis division from zero workers right into a 100-people sturdy crew.

Earlier than lengthy, Cao discovered himself yearning for a brand new journey once more. The founder stated he doesn’t care in regards to the end result as a lot as the possibility to “do one thing.” That tendency was already evident throughout his time on the prestigious Tsinghua College, the place he was a member of the outside membership. He wasn’t notably drawn to climbing, he stated, however the alternative to embrace challenges and be with equally resilient, daring folks was attractive sufficient.

And if making driverless automobiles would permit him to depart a mark on the earth, he’s all in for that.

Make the pc, not the automobile

Cao walked me as much as a automobile outfitted with the cameras and radars you may spot on an autonomous automobile, with unseen pc codes put in within the trunk. We hopped in. Our driver picked a route from the high-definition map that Momenta had constructed, and as quickly as we approached the freeway, the autonomous mode switched on by itself. The sensors then began feeding real-time information in regards to the environment into the map, with which the pc may make choices on the street.


Momenta workers putting in sensors to a testing automobile. / Picture: Momenta

Momenta received’t make vehicles or {hardware}, Cao assured. Quite, it provides vehicles autonomous options by making their brains, or deep-learning capacities. It’s in impact a so-called Tier 2 provider, akin to Intel’s Mobileye, that sells to Tier 1 suppliers who really produce the automotive elements. It additionally sells on to authentic gear producers (OMEs) that design vehicles, order elements from suppliers and assemble the ultimate product. Underneath each circumstances, Momenta works with shoppers to specify the ultimate piece of software program.

Momenta believes this asset-light method would permit it to develop state-of-the-art driving tech. By promoting software program to automobile and elements makers, it not solely brings in revenue but additionally sources mountains of knowledge, together with how and when people intervene, to coach its codes at comparatively low prices.

The corporate declined to share who its shoppers are however stated they embody high carmakers and Tier 1 suppliers in China and abroad. There received’t be a lot of them as a result of a “partnership” within the auto sector calls for deep, resource-intensive collaboration, so much less is believed to be extra. What we do know is Momenta counts Daimler AG as a backer. It’s additionally the primary Chinese language startup that the Mercedes-Benz mother or father had ever invested in, although Cao wouldn’t disclose whether or not Daimler is a shopper.

“Say you use 10,000 autonomous vehicles to reap information. That might simply price you $1 billion a 12 months. 100,000 vehicles would price $10 billion, which is a terrifying quantity for any tech big,” Cao stated. “If you wish to purchase seas of knowledge which have a significant attain, it’s a must to construct a product for the mass market.”

Freeway Pilot, the semi-autonomous answer that was controlling our automobile, is Momenta’s first mass-produced software program. Extra will launch within the coming seasons, together with a completely autonomous parking answer and a self-driving robotaxi bundle for city use.

In the long term, the startup stated it goals to deal with inefficiencies in China’s $44 billion logistics market. Folks hear about warehousing robots constructed by Alibaba and, however general, China remains to be on the decrease finish of logistics effectivity. In 2018, logistics prices accounted for practically 15 p.c of nationwide gross home product. In the identical 12 months, the World Financial institution ranked China 26th in its logistics efficiency index, a world benchmark for effectivity within the business.


Cao Xudong, co-founder and CEO of Momenta / Picture: Momenta

Cao, an unassuming CEO, raised his voice as defined the corporate’s two-legged technique. The dual method kinds a “closed loop,” a time period that Cao repeatedly summoned to speak in regards to the firm’s aggressive edge. As an alternative of selecting between the presence and future, as Waymo does with Stage 4 — a designation given to vehicles that may function below primary conditions with out human intervention — and Tesla with half-autonomous driving, Momenta works on each. It makes use of revenue-generating companies like Freeway Pilot to fund analysis in robotaxis, and the sensor information collected from real-life eventualities to feed fashions within the lab. Outcomes from the lab, in flip, may soup up what will get deployed on public roads.

Human or machine

Throughout the 40-minute trip in noon visitors, our automobile was capable of change lanes, merge into visitors, create distance from reckless drivers by itself aside from one transient second. Towards the top of the journey, our driver determined to seize the wheel for a lane change as we approached a automobile dangerously parked in the course of the exit ramp. Momenta names this an “interactive lane change,” which it claims is designed to be a part of its automated system and by its strict definition just isn’t a human “intervention”.

“Human-car interplay will proceed to dominate for a very long time, maybe for one more 20 years,” Cao famous, including the setup brings security to the subsequent stage as a result of the automobile is aware of precisely what the driving force is doing via its inner-cabin cameras.

“For instance, if the driving force is wanting down at their cellphone, the [Momenta] system will alert them to concentrate,” he stated.

I wasn’t allowed to movie in the course of the trip, so right here’s some footage from Momenta to present a sneak peek of its freeway answer.

Human beings are already additional alongside the autonomous spectrum than many people assume. Cao, like a number of different AI scientists, believes robots will ultimately take over the wheel. Alphabet-owned Waymo has been operating robotaxis in Arizona for a number of months now, and smaller startups like are additionally providing the same service in Texas.

Regardless of all of the hype and growth within the business, there stays thorny questions round passenger security, regulatory schema and a number of different points for the fast-moving tech. Uber’s deadly self-driving crash final 12 months delayed the corporate’s future initiatives and prompted a public backlash. As a Shanghai-based enterprise capitalist lately recommended to me: “I don’t assume humanity is prepared for self-driving.”

The most important drawback of the business, he argued, just isn’t tech-related however social. “Self-driving poses challenges to society’s authorized system, tradition, ethics and justice.”

Cao is properly conscious of the rivalry. He acknowledged that as an organization with the ability to steer future vehicles, Momenta has to “bear a number of duty for security.” As such, he required all executives within the firm to trip a sure variety of autonomous miles so if there’s any loophole within the system, the managers will doubtless stumble throughout it earlier than the purchasers do.

“With this coverage in place, the administration pays severe consideration to system security,” Cao asserted.


Momenta’s new headquarters in Suzhou, China / Picture: Momenta

By way of really designing the software program to be dependable and to hint accountability, Momenta appoints an “architect of system analysis and growth,” who primarily is accountable for analyzing the black field of autonomous driving algorithms. A deep studying mannequin needs to be “explainable,” stated Cao, which is essential to discovering out what went incorrect: Is it the sensor, the pc, or the navigation app that’s not working?

Going ahead, Cao stated the corporate is in no rush to make a revenue as it’s nonetheless spending closely on R&D, however he assured that margins of the software program it sells “are excessive.” The startup can be blessed with sizable fundings, which Cao’s resume actually helped appeal to, and so did his different co-founders Ren Shaoqing and Xia Yan, who had been additionally alumni of Microsoft Analysis Asia.

As of final October, Momenta had raised at the least $200 million from big-name buyers together with GGV Capital, Sequoia Capital, Hillhouse Capital, Kai-Fu Lee’s Sinovation Ventures, Lei Jun’s Shunwei Capital, electrical automobile maker NIO’s funding arm, WeChat operator Tencent and the federal government of Suzhou, which is able to home Momenta’s new 4,000 sq-meter headquarters proper subsequent to the town’s high-speed path station.

When a bullet practice speeds previous Suzhou, passengers are capable of see from their home windows Momenta’s recognizable M-shape constructing, which, within the years to return, may turn into a brand new landmark of the historic metropolis in japanese China.

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